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The Logistics Trend Radar 7.0 - Insights. Shaping Tomorrow

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Source: DHL Group (2024): Era of Sustainable Logistics Whitepaper

Relevance to the Future of Logistics

Rise of Recommerce

Industrial sectors, especially retail, are witnessing the rise of recommerce (also known as reverse commerce), in which previously owned products, new or used, are sold and shipped to buyers who then repair, reuse, recycle, and/or resell them, extending the lifespan of the product. This not only promotes sustainability but also reduces emissions associated with manufacturing new products.

This trend is evident in the smartphone sector, with the market for new smartphones falling by 3.2% in 2023. In contrast, International Data Corporation (IDC) estimated that global shipments of used smartphones, including officially refurbished and used smartphones, would reach 309.4 million units in 2023. This corresponds to an increase of 9.5% compared to the 282.6 million devices shipped in 2022.

This development is also evident in the e-retail and fashion sector; however, things are a bit more complex. While customer-to-customer (C2C) platforms like Vinted are growing, it remains uncertain whether large companies are committed to transitioning to a circular business model or if they view second-hand platforms as additional income sources only.

In contrast to fast fashion giants, renowned for their mass production and affordability but often lacking a clear and dedicated recommerce strategy, the luxury sector has demonstrated notable advancements in this domain. Esteemed platforms like Vestiaire Collective, which is funded by luxury group Kering among others, are gaining increasing popularity by offering second-hand luxury goods such as bags and clothing.

Furthermore companies like Patagonia embrace recommerce as part of the business model, prioritizing circularity and sustainability. As the industry evolves, it is crucial for companies to consider the long-term environmental impact of their business models on the future of fashion.

Recommerce business models present challenges for all industries, especially in terms of goods inspection. Currently, this task is labor-intensive, although digital solutions, such as computer vision technology, may help in the future. However, used items typically have low profit margins, raising questions about the long-term viability of these business models.

The rise of recommerce impacts logistics in several ways. Instead of traditional return logistics, recommerce supply chains redirect return shipments to in-market repair, recycle, and/or resell channels, leading to more localized, yet complex supply chains.

Circular Packaging

In the context of circular packaging, plastic remains a significant concern. Over 90% of the 400.3 million tons of global plastics produced in 2022 was fossil-based. In the five preceding years, greener alternatives – mechanically recycled, chemically recycled, bio-based plastics, and carbon-captured plastics – increased only slightly from 8.4% to 9.4%. Targets for minimum recycled content in plastic packaging are under discussion – the Packaging and Packaging Waste Regulation (PPWR) of the European Union seeks 30% by 2030 and 50% by 2040 for contact-sensitive plastic packaging, excluding single-use plastic beverage bottles. Compostable plastic packaging and packaging with less than 5% plastic content are also included in the targets.

Existing solutions like refillable options for consumer goods and compostable, bio-based packaging in the e-retail and fashion sectors demonstrate the potential of circular packaging but are not widely implemented. What’s needed are convenient and incentivized takeback processes that are as convenient as discarding the packaging.

In logistics, implementation of circular packaging requires comprehensive visibility of supply chain processes to ensure the appropriate distribution of packaging across warehouses and production facilities. Also, existing transportation capacity must be fully utilized, leveraging existing delivery routes to minimize carbon emissions and costs.

Forming win-win partnerships across the value chain helps de-risk circularity investments. Key challenges include significant upfront costs and the costs of returning and cleaning circular packaging, both of which limit solution scalability. Clearly, price points remain a crucial barrier to widespread adoption of circular packaging.

Reverse Logistics

As more companies around the world join the circular economy to reduce waste and save costs, they will be reexamining and redesigning their supply chains to conform to circularity principles. For organizations in logistics, from those handling storage to those delivering in the last mile, this can mean sizeable shifts in operations and a focus on so-called reverse logistics offerings. Next to running warehouses and moving goods, logistics providers may see increased demand for value-adding services for products and materials they currently do not carry.

As mentioned above, circularity is boosted by the European Commission’s legislation giving consumers the ‘right to repair’. Consumers can save costs, as the law entitles them to repair during and after the legal guarantee period and are allowed to repair products themselves. For logistics and supply chain managers, this increases the need for accessible spare parts, repair manuals, and information on reparability, while considering business concerns about intellectual property rights and professional repair services. Additionally, warehouses may see a greater throughput of secondary raw materials like fabric scrap or reprocessed lubricants and may need to reconfigure facility floorspace and operations to unload, store, and load more of these products.

Taking the complex example of damaged electric vehicle (EV) lithium batteries, logistics service providers must establish specialized expertise in reverse logistics to ensure compliance with local, regional, and global regulations on transportation. This entails comprehensive considerations for battery management, storage, and handling to guarantee adherence to regulatory requirements.

Overall, circularity and in particular the demand for reverse logistics solutions will bring changes and value-adding opportunities to local and global supply chains. The logistics industry needs to anticipate and prepare for this.

Challenges

Challenge 1

Most products are not currently designed for reuse and recycling, limiting their ability to achieve circularity principles.

Challenge 2

The inhibition threshold for end customers to change their own lifestyle and actively participate in circularity is high.

Challenge 3

Coordinated visibility and transparency of products and their components is crucial for redirecting waste as raw materials, but data is currently severely limited, hampering attempts to close loops across supply chains.

Challenge 4

Changes in the supply chain set-up for companies to implement, such as circular packaging solutions, can be complex, very expensive, and take time.

Challenge 5

Smart, affordable, and convenient return solutions are not available everywhere, so recycling can be more expensive than using primary raw materials.

Most products are not currently designed for reuse and recycling, limiting their ability to achieve circularity principles.
The inhibition threshold for end customers to change their own lifestyle and actively participate in circularity is high.
Coordinated visibility and transparency of products and their components is crucial for redirecting waste as raw materials, but data is currently severely limited, hampering attempts to close loops across supply chains.
Changes in the supply chain set-up for companies to implement, such as circular packaging solutions, can be complex, very expensive, and take time.
Smart, affordable, and convenient return solutions are not available everywhere, so recycling can be more expensive than using primary raw materials.

Outlook

As the right to repair becomes ratified by legislation, companies must prioritize repairable, sustainable product design, provide spare parts and repair information, and encourage consumer engagement in circular practices.

Supporting all this is the logistics industry as the backbone of circularity. Logistics service providers must adapt their capabilities, invest in technology, and collaborate to facilitate repair, refurbishment, and recycling. This also includes the development of new logistics service offerings.

This trend should be ACTIVELY monitored,with developments and use cases on the horizon.

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Sources

  1. Bain & Company (2023): 55% of large businesses have made circularity commitments, but linear mindset is holding back progress
  2. Circle Economy Foundation (2024): The Circularity Gap Report
  3. International Data Corporation (2024): Worldwide Market for Used Smartphones Is Forecast to Surpass 430 Million Units with a Market Value of $109.7 Billion in 2027, According to IDC
  4. Plastic Europe (2024): Plastics – the fast Facts 2023