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PICWICTOYS PREPARES FOR CHRISTMAS WITH DHL SUPPLY CHAIN

Press Release: Paris, 29 November 2021

  • After a successful start in the midst of the Covid crisis and a first year of successful logistics collaboration, PicWicToys and DHL Supply Chain are gearing up for the new Christmas season.
  • With economies slowly recovering from the pandemic, both partners are ready to ensure the peak of activity.
DHL Supply Chain – the leading contract logistics company and a division of the Deutsche Post DHL Group – continues its partnership with PicWicToys, a major player in the toy market. Since June 2020, DHL Supply Chain has been in charge of all logistics operations for PicWicToys, which has a network of 45 shops in France.

This partnership involved the opening of a warehouse of more than 22,000 sqm in the North of France, in Houplines. DHL Supply Chain, in close collaboration with the PicWicToys teams operating on site, is responsible for inbound logistics activities, from unloading to the storage of goods, as well as outbound activities, from order fulfilment to the loading of goods, including order preparation and packaging, the management of part of the e-commerce activity as well as other auxiliary activities.

The products handled are toys, outdoor games, board games and childcare equipment.

DSC long standing industry expertise, its wide logistics network and the capability to handle complex supply chain operations made DHL Supply Chain a partner of choice to PicWicToys. The chain of toy stores is a key player in the market with the desire to grow, particularly through e-commerce.

DHL has been chosen for the quality of its technical solutions, its flexibility and its ability to manage seasonality peaks and operational fluctuations. DHL's DNA, the quality of its services and the commitment of its teams were also decisive elements in the construction of this long-term partnership.