DHL LAUNCHES SUPPLIER DIRECT FULFILMENT FOR RETAIL SECTOR

DHL Supply Chain has launched a new service enabling retailers to grow their online presence by extending their range of large items such as furniture, beds and kitchens, without investing in additional stockholding. 

Through the new service, retailers can offer consumers the same home delivery proposition for additional ranges from other suppliers as they do for their own stock, ensuring a seamless brand experience.  

Retailers and their third-party suppliers are integrated into DHL’s large item home delivery network, based out of a dedicated cross-dock hub in the Midlands which enables consistent order management and consumer communication systems including SMS messaging and self-serve re-delivery booking arrangements. 

The new service has already been adopted by one major high street and online retailer and is now available to other customers using DHL’s large item network as well as the wider retail market. 

Natalie Frow, VP Operations for Large Item Home Delivery said: “As retailers increasingly look to reach new audiences with expanded ranges and brand tie-ups, challenges can arise in terms of either carrying high volumes of additional stock or joining up fulfilment systems. Through our new SDF service, retailers can offer one consistent home delivery offering for all their suppliers. This solution also takes the fulfilment headache away from the range provider, which in many cases are smaller brands.”