DHL FAST-TRACK, DHL EXPRESS AND UNIVERSAL MUSIC GROUP’S LOCAL-TO-GLOBAL ARTIST SERIES TRAVELS TO JAPAN

Press Release: TOKYO, 26.04.2022

The series makes its asian debut with Japanese rock band CIDERGIRL, releasing an exclusive anime music video for their track ‘Hikosen’ and giveaways for music fans.
DHL FAST-TRACK supports emerging artists on their road to international stardom by connecting them with fans globally.

DHL Express, the world’s leading provider of international express shipping services and Universal Music Group, the world's leader in music-based entertainment, deliver their DHL FAST-TRACK series to Japan. Joining the international DHL FAST-TRACK program is Japanese Rock band CIDERGIRL. The band will release an anime music video for their single ‘Hikosen’, creatively inspired and exclusively brought to a global audience through DHL FAST-TRACK.

With the meteoric rise of anime across the globe, this music video will bring to life Cidergirl’s sonic style in a unique visual world. The track, ‘Hikosen’ (‘Airship’), centers around the theme of pursuing your dreams, a perfect analogy for the DHL FAST-TRACK program’s aspirations for emerging artists.

“We are so excited to take our music to a global audience with DHL FAST-TRACK. The music video for ‘Hikosen’ is going to be really special and we can’t wait to share it with our fans!”- CIDERGIRL

“Like music, DHL connects people around the world every day. Through our partnership with Universal Music Group, DHL FAST-TRACK program, we are very pleased to be able to bring the great music of young and talented Japanese artists like CiderGirl to their fans in Asia and across the world.” - Tony Khan, President and Representative Director of DHL Express Japan

The narrative begins with our protagonist Lily who receives a delivery from DHL: a mysterious ‘antique’ CD. With no way to play the music trapped inside, she sets off, with her cute sidekick Shuwaime, on a fantastical adventure aboard a DHL airship to liberate the music inside and deliver joy to the people of this far-flung land.

Travelling through this futuristic, nostalgia tinted world, the duo meets many incredible characters, but will they succeed on their quest to bring joy and music to the people of this land?

As part of the campaign, DHL Express and Cidergirl will be giving away 75 frame prints to fans across the globe.

Leveraging both companies’ local and global expertise, DHL FAST-TRACK connects emerging artists and fans through unforgettable music moments, spanning innovative digital activations, intimate performances, digital artist merchandise, eco-friendly initiatives and much more.

Cidergirl’s anime music video is the third iteration of the DHL FAST-TRACK global series, building off rising star Zoe Wees’ exclusive livestream, as the global launch in June and the first-ever digital merchandise launch with Emotional Oranges last November.