DHL EXPRESS KOREA WINS ‘KOREA SOCIAL MEDIA AWARD’ FOR SEVENTH CONSECUTIVE YEAR

• Latest logistics trend and insightful content consistently conveyed through its diversified set of social media channels
• Series of new content provide useful information to consumers during the COVID-19 pandemic

DHL Express, the world’s leading express service provider, has won the grand prize in the transportation and logistics category at the 13th Korea Social Media Award for the seventh consecutive year.

The Korea Social Media Award, hosted by the Korea Internet Communication Association (KICOA) and sponsored by the Ministry of Science and ICT (MSIT) assesses the extent to which brands engage with customers on social media channels and recognizes those that demonstrate excellent digital communication performances. This year, companies were evaluated on a number of criteria including customer evaluation on communication index, content competitiveness, monitoring analysis, voices of customer, official report review, and committee verification.

DHL Express Korea has been providing tailored logistics content for its customers on a diversified set of social media channels such as its corporate blog, Naver post, Facebook, and Instagram. This year, the company has exemplified its role as the leading express service provider globally by publishing a series of new content about COVID-19 issues and its impact on different aspects of the logistics industry. As such, DHL Express achieved high scores in its communication index and content competitiveness.

On top of logistics-related content spanning from the latest logistics trends and technology to many insightful articles that aim to strengthen communication and engagement with its core audience, it also ran various new content such as ‘Focus of The Month - deep dive in hot keywords of the logistics industry’, ‘Let’s Go Global - information useful for local e-commerce sellers to expand globally’, ‘How to Succeed – case studies describing the success stories of global players’, and ‘Sector Guide – a complete run through of market trend and analysis by industry’.

Byung Koo Han, Country Manager, DHL Express Korea said, “The sharp rise in consumer demand for digital content and contact-free communication due to the prolonged COVID-19 pandemic has made corporate social media channels more important than ever. We are proud to be recognized for our efforts to consistently deliver logistics insights and expertise in more engaging ways to our customers and relevant stakeholders in the industry through our digital platforms.”