DHL EXPRESS AND MIGHTY JAXX PRESENT THE JOY ACROSS THE DISTANCE CAPSULE COLLECTION

Press Release: Singapore, December 8 2021

Partnership highlights shared commitment on quality and excellence
Limited edition collection features 7 stylish lifestyle products, including Joy the Delivery Kid, an emotive figure that is an iconic representation of the trusted service delivered by DHL

DHL Express, the world's leading international express services provider, and Mighty Jaxx, an award-winning future culture company that designs and manufactures phygital collectibles and lifestyle products, launched the “Joy Across The Distance Collection”. This capsule collection draws on Mighty Jaxx's unique creations and DHL's round-the-clock delivery, as both companies share an unwavering belief of providing high quality products and excellent service to loyal fans globally, bringing joy across the distance.

Inspired by the iconic yellow and red DHL boxes, the “Joy Across The Distance” capsule collection explores all the happy feelings a DHL package goes through on its journey to the recipient. Mighty Jaxx creates products that bring happiness to our audiences, and DHL makes sure that they deliver that happiness to their doorstep.

Christopher Ong, Managing Director, DHL Express Singapore, said, "It is a joy to partner with Mighty Jaxx and witness firsthand the idea-to-creation ingenuity that the Mighty Jaxx team brings into the collection. We may operate in very different business sectors, but through this partnership, our shared pursuit of delivering excellence and joy finds a most creative union that breathes new life into both brands."

Jackson Aw, Founder and CEO, Mighty Jaxx, said, “As a global online business, last-mile delivery is actually a crucial step in our experience-driven approach. The partnership with DHL makes a lot of sense as their extensive global network allows us to connect with our customers in major cities worldwide with speed and reliability.

These additional quality touchpoints help us deliver joy across distances and when the idea of working on a capsule collection together came up, we said yes immediately as there was so much synergy between us.

This capsule collection is both a great opportunity and a bold statement for us to lend our innovation and styles to showcase a different side of DHL and help both brands connect creatively to our audiences’ everyday lives.”

Adapting DHL’s iconic colours into eye-catching styles and meme-worthy products that appeals to today’s Internet generation, the collection effortlessly combines quality and functionality with fashion and creativity - the key elements of both companies’ brand identities.

The limited edition capsule collection features 1x Joy The Delivery Kid (US$89), 1x JAD Tee (US$39), 1x JAD Baseball Cap with Velcro Multi - Patches (US$39), 1x Desk Organiser (US$29), 1x Waybill Doorknob Hanger (US$19), 1x Iconic LED Boxlamp (US$49), along with 1x modular Iconic Collapsible Crate (US$69) which you can use over and over again.

The highlight of the capsule collection is undoubtedly Joy the Delivery Kid. This emotive figure has a face for every step of the delivery process, from the “oh boy, this is heavy” look to the “it’s finally delivered” elation, Joy the Delivery Kid is the delivery pal we never knew we needed and is the best representation of the trusted DHL services everyone has been able to appreciate through the years.

The limited edition Mighty Jaxx x DHL “Joy Across The World” collection is available on https://mightyjaxx.com/collections/joy-across-the-distance from Wednesday, 8 December 2021, 10pm SGT.