DHL Unveils the Future and Identifies Top 2024 E-Commerce Emerging Trends

• In its fifth year, the E-tailers’ Almanac outlines tendencies and trends seen over the last year in the U.S.
• The e-commerce industry and logistics providers remain strong in the U.S., among the top trends identified.

DHL eCommerce,  a division of the world’s leading logistics company, DHL Group, has launched the 2024 E-tailers’ Almanac. The E-tailers’ Almanac aims to help online merchants keep a pulse on what’s happening in the e-commerce industry and identify overarching trends for the year. The four overarching trends comprise different aspects of e-commerce shipping, e-tailer preferences, and industry shifts that DHL eCommerce U.S. has gleaned from customer feedback and lightweight parcel industry developments in the last year.

The four market trends are as follows:

E-commerce Industry:

• E-commerce continues strong: Despite cautious consumer spending because of rising prices, e-commerce remains strong with an expected low to mid-single-digit growth in 2024. A solid 2023 peak holiday shopping season signals an increase in consumer spending confidence on purchases of low-cost items (<$100 in value), primarily apparel, many of which are shipping inbound into the U.S. via air freight from Asia.
• Logistics companies stronger than ever: After COVID, new, smaller regional logistics providers entered the shipping arena, giving large, established logistics shippers additional competition in the U.S. market. As some of these up-and-coming new players have exited the market, the established companies that invested heavily in automation, robotics, capacity to handle more volume, and aggressive pricing during the pandemic have emerged stronger than ever. Thanks to investments over the last three years, the larger logistics providers can offer their customers greater efficiency and capacity than before the pandemic.
  

E-tailer needs and preferences transforming:

• Greater emphasis on speed and quality: 2023 was marked for online merchants as a year with cost, reliability, and speed as the top three priorities. However, there is a noticeable shift occuring where quality and speed are gaining prominence over cost.  This shift can be attributed to online merchants looking to expand their businesses this year and their increased focus on time-definite delivery options.
• Move over AI; humans are still important: In a world in which artificial intelligence is implemented to improve customer service response rates, agent productivity, and ticket management, chatbots for consumer queries are becoming more sophisticated, helping to predict consumer needs and helping with simple requests. When surveyed, lightweight parcel e-tailers in the U.S. still prefer a personal human customer experience to help resolve their logistics and transport queries.
  
  The E-tailers’ Almanac offers new and experienced online merchants a calendar of the most important 2024 e-commerce dates to consider when planning their promotions and shipments.