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The Logistics Trend Radar 7.0 - Insights. Shaping Tomorrow

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Trend Name

Social & Business Trend
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Adoption:

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Trend Overview

Impact:
Significant
Adoption:
5 - 10 Years
Focus Areas:
Trend Clusters:
Sectors:

The trend of Environmental, Social and Governance (ESG) Advocacy encompasses the growing awareness and acknowledgment of the significant and observable negative impact that human and business activities are having on a set of aspects, including environmental issues, social issues and corporate accountability and transparency across all stakeholder groups. This recognition extends beyond a narrow focus on decarbonization and emphasizes the importance of adopting a holistic perspective that considers the interconnectedness of the above areas. ESG advocacy aims to mitigate the negative sustainability and ethical impacts of human and business activities and promote a behavior of decision makers that prioritizes the well-being of employees, customers, the society, and the planet.

Climate change is negatively impacting the environment and the world we live in. Today, one million plants and animals are threatened with extinction, the annual deforestation rate is 10.2 million hectares (more than the size of Iceland) and 75% of the earth’s surface has been altered. Additionally, global supply chains encounter challenges around social issues, including labor rights violations, unethical sourcing and unsafe working conditions in certain regions.

Growing environmental and social challenges have prompted societal and business shifts. Initiatives such as the ‘Fridays for Future’ movement and the Science Based Targets network have exerted significant pressure on companies, compelling them to prioritize sustainability efforts. As a result, businesses are gradually developing and publishing clear ESG agendas; however, there is still progress to be made in embracing sustainability along all ESG dimensions comprehensively.

In addition to monitoring conventional key performance indicators (KPIs) associated with carbon accounting, such as carbon emissions tracking, a growing number of companies recognize the imperative of adopting a comprehensive, holistic approach to sustainability. This entails considering the direct and indirect environmental impacts and ramifications of all activities.

In logistics, efforts to decarbonize transportation are currently underway. However, it is imperative to acknowledge that certain aspects within the realm of sustainability are still not fully receiving the necessary level of attention. Comprehensive action is required on holistic monitoring and reporting of environmental data on biodiversity, animal welfare, ecosystem restauration, actively protecting natural habitats and driving social and governance topics such as labor rights and ethical sourcing. This will require companies to disclose impact and promote sustainable practices.

It will take over five years for industry-wide implementation of ESG advocacy, due to the complexity of the issues at stake, the overall regulatory landscape, the current lack of clear reporting standards, and the need for accountability and incentives. But right now, if progress is to be made, it is crucial to implement proactive measures as this will establish the foundation for this transformative mindset shift.

There are various dependencies and services from the environment that businesses need and use for their core operations

Source: PwC (2023): Nature and biodiversity: Measuring your impact for a stronger business and better world

Relevance to the Future of Logistics

Consumer Consciousness

The paradigm of conscious consumerism is reshaping the business-to-consumer (B2C) landscape, with customers now prioritizing sustainability and ethical practices in their purchasing decisions. They actively seek brands that align with their values and they demand genuine commitments to environmental and social responsibility.

The influence of conscious consumers extends beyond individual transactions, compelling brands to enhance their sustainability and social credentials to stay competitive in the marketplace. Increasingly, consumers are seeking products and services from companies that align with their values and demonstrate social responsibility. B2C companies must adapt by integrating sustainability into their core strategies, offering eco-friendly products and logistics, as well as maintaining transparency regarding their sustainability efforts.

Concurrently, as conscious consumer behavior continues to evolve, it is crucial for business-to-business (B2B) enterprises to recognize and actively address these changes. The influence of end consumers is now extending to suppliers, leading to a growing demand from B2C companies for increased transparency regarding emissions and social aspects of supply chains. Consequently, B2B companies must conduct comprehensive assessments of their value chain. This entails evaluating scope 1, 2, and 3 emissions, as well as broader environmental impacts resulting from their own operations, their customers, partners, and downstream stakeholders.

A 2023 study by McKinsey shows products which claim ESG qualities exhibited an average cumulative growth of 28% over five years, while products without such claims achieved a 20% growth rate. The consumer’s commitment to sustainability is reflected in purchasing behavior. At the same time, there is increased scrutiny of sustainability claims, with growing demand for substantiation of advertising claims and product descriptions.

Similarly, findings from a 2023 study by Deloitte indicate a significant impact of ethical and sustainability-related concerns on consumer behavior. One in three consumers reported discontinuing purchases of certain brands or products due to such concerns, highlighting the critical importance for companies to address their sustainability agenda.

Clearly, companies must focus both on the sustainability of their own supply chains – including decarbonization and mitigation of environmental impacts – and collaborating with upstream and downstream partners and stakeholders. Failure to do so risks ESG-related scandals that may adversely affect the organization.

Logistics is a pivotal component of global supply chains and can play a crucial role in driving sustainability efforts across value chains.

Biodiversity

Biodiversity refers to the array of life forms across ecosystems, species, and genetic compositions within the biosphere. In recent years, we have seen a concerning and unprecedented decline in biodiversity, and this is primarily attributed to human activity compounded by accelerated global warming. According to the United Nations Environment Programme (UNEP), approximately half the world's gross domestic product (GDP) is directly or moderately reliant on nature.

Although vital to global trade, logistics operations can have a negative impact on biodiversity while simultaneously relying on diverse ecosystem resources to sustain activities. Importantly, the industry is capable of positively influencing the biodiversity of local and regional ecosystems.

For example, logistics can adopt advanced technologies and practices to mitigate air, noise, and soil pollution to improve public health, protect against climate change, and safeguard biodiversity. An effective measure for mitigating the risk of biodiversity loss involves the implementation of rigorous monitoring and control measures for traffic noise, coupled with proactive promotion of initiatives aimed at its reduction. Sustainable mobility plans can be implemented and hazardous materials can be handled safely to prevent environmental contamination.

Similarly, logistics can help prevent the inadvertent spread of invasive species. This may necessitate finding ways to prevent the introduction of such species in imported goods. And it may mean adopting rigorous measures to stop proliferation of accelerants such as algae on ocean vessels. Stricter regulations are imminent, requiring logistics companies to integrate biodiversity conservation into their operations. For example, since September 2024, all ships must be fully compliant with the Ballast Waste Management Convention.

While it may appear biodiversity has no direct business implications, companies must preemptively integrate biodiversity conservation measures into their operations. Not only does this have future benefits, but it also strengthens the current strategic position.

Sustainable Sourcing

Sustainable sourcing – the integration of social, ethical, and environmental performance factors in the supplier selection process – represents a critical pathway to addressing environmental and social challenges in supply chains and responding to the growing environmental consciousness of consumers and companies. It is essential for logistics to proactively engage in sustainable sourcing, fostering a more sustainable and resilient global economy.

However, it may be difficult to fully adopt sustainable sourcing. Challenges include longstanding contracts with existing suppliers, limited transparency across the entire supply chain, and the often higher costs associated with sustainably sourced products.

In this increasingly regulated business landscape, logistics managers have a key role in promoting environmentally conscious sourcing practices. They can prioritize transparency, risk management, and stakeholder engagement to enhance not only their own but also their customers’ resilience and sustainability.

Regulatory Framework

The regulatory landscape surrounding sustainability indicators and requirements has evolved significantly in recent years, with growing emphasis on carbon accounting, particularly focusing on greenhouse gas (GHG) emissions. This has become a priority for every medium-sized and large company. But in the absence of a comprehensive framework to address broader environmental impacts such as biodiversity, companies need clear key performance indicators (KPIs), measures, and regulations to guide their analysis and effective alignment of business practices.

Logistics decision makers must acknowledge areas of business activity that impact local ecological systems, identifying where compensation is required and in which cases compensation represents only incomplete mitigation. Assessing this using standardized quantitative approaches is, of course, challenging as each location of business activity is likely to have unique characteristics. Companies should therefore make qualitative assessment of local ecological impacts, which introduces additional complexity. Emerging initiatives address this issue; for example, The Taskforce on Nature-related Financial Disclosures framework seeks to empower organizations to report and respond to evolving nature-related risks. It offers a set of disclosure recommendations and guidance intended to encourage and facilitate businesses and financial institutions in evaluating, reporting, and addressing their dependencies on nature, along with associated impacts, risks, and opportunities.

Governmental bodies are increasingly holding companies accountable for their procurement and sourcing practices. For instance, the German Supply Chain Protection Act requires companies with at least 1,000 employees in Germany to uphold basic human rights, combat child labor and exploitation, and address environmental risks across their supply chains.

In Europe, the Corporate Sustainability Due Diligence Directive (CSDDD) will be legally binding from 2029. It requires large companies in the region to conduct supply chain audits to address issues such as forced labor and environmental harm, adhere to human rights and environmental standards, implement preventative action plans, and ensure contractual compliance by direct business partners.

At DHL, we anticipate the implementation of regional and national biodiversity targets by governments, along with enforceable guidelines. As the regulatory landscape evolves, it will be imperative for companies to adhere to social topics as well. These measures will not only hold businesses responsible for detrimental environmental practices but also encourage initiatives that foster nature conservation and enhance human well-being. By embracing both environmental and social governance, companies can strive for a sustainable future that preserves biodiversity and promotes a thriving society.

Challenges

Challenge 1

Many companies are still not proactively shaping their approach to sustainability that goes beyond politically and regulatory mandated topics such as GHG reduction.

Challenge 2

The opaque framework for driving and measuring broader sustainability initiatives, which is still being defined, makes it difficult to compare key performance indicators (KPIs) across industries and use cases and limits standardized procedures.

Challenge 3

It is difficult to track, evaluate, and assess the integrity and environmental as well as social and governance impact of every party within complex supply chains; this prevents full transparency in the supply chain.

Challenge 4

Companies struggle to address sustainability risks if the ecosystem is diverse, there is insufficient site-specific information on biodiversity hotspots, and there are significant nature-related impacts in the upstream supply chain.

Challenge 5

Companies must proactively allocate budgetary resources towards ESG measures to ensure financial preparedness for future compliance regulations, while simultaneously driving ESG advocacy by investing in measures such as biodiversity conservation, SAF sourcing and ensuring fair working conditions.

Many companies are still not proactively shaping their approach to sustainability that goes beyond politically and regulatory mandated topics such as GHG reduction.
The opaque framework for driving and measuring broader sustainability initiatives, which is still being defined, makes it difficult to compare key performance indicators (KPIs) across industries and use cases and limits standardized procedures.
It is difficult to track, evaluate, and assess the integrity and environmental as well as social and governance impact of every party within complex supply chains; this prevents full transparency in the supply chain.
Companies struggle to address sustainability risks if the ecosystem is diverse, there is insufficient site-specific information on biodiversity hotspots, and there are significant nature-related impacts in the upstream supply chain.
Companies must proactively allocate budgetary resources towards ESG measures to ensure financial preparedness for future compliance regulations, while simultaneously driving ESG advocacy by investing in measures such as biodiversity conservation, SAF sourcing and ensuring fair working conditions.

Outlook

Companies must cultivate positive relationships based on actions with stakeholders as ESG expectations grow. Climate change is likely to exert more influence on business strategies in future, so the industry needs comprehensive guidelines on quantifiable metrics, such as emissions, and more nuanced, challenging-to-measure factors, such as impact on biodiversity.

For logistics organizations, it will become imperative to monitor operational impacts on regional ecosystems including forests, grasslands, and marine environments. Intact ecosystems are crucial to buffer against climate extremes, regulate hydrological cycles, protect soils, control urban temperatures, manage diseases and pests, reduce food insecurity, enable economic diversification, and more.

As regulatory frameworks tighten and consumer awareness regarding sustainability expands, companies will need to advance their sustainability agendas to encompass environmental considerations beyond emissions and develop institutional ESG advocacy. A proactive approach is essential to maintaining competitiveness in the market amid evolving sustainability expectations.

This trend should be CAREFULLY monitored,with developments and use cases on the horizon.

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Sources

  1. Food and Agriculture Organization of the United Nations (2020): Global Forest Resources Assessment 2020
  2. IPBES (2019): Summary for policymakers of the global assessment report on biodiversity and ecosystem services of the Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services
  3. McKinsey (2023): Consumers care about sustainability—and back it up with their wallets
  4. Deloitte (2023): The Sustainable Consumer 2023