Juju Noda unveiled as DHL’s Formula E ambassador

DHL signed agreement to boost Formula E partnership with female racing driver who is competing on the world stage

DHL, the world’s leading logistics provider, has appointed Juju Noda, an international female racing driver, as the company‘s ambassador for the Tokyo E-Prix, Round 5 of the ABB FIA Formula E World Championship. This race marks the first Formula E event in Japan. As the Official Logistics Partner, DHL has been providing logistical support for Formula E races since its inception, and this year marks the 10th anniversary of this partnership.

Juju Noda's beliefs align closely with DHL's core values of Speed, Passion and Teamwork, making her an ideal ambassador for the company. This partnership also resonates with DHL’s commitment to Diversity, Inclusion, Equity and Belonging (DEIB). In motorsports, where the majority of drivers are male, Juju has been challenging the racing world, pursuing her dream of becoming the first world championship driver as a Japanese woman. To gain the sufficient skills that enable her dream, she has been participating in European races since 2020 with her family, who served as her team on the track, armed with wisdom and teamwork, against competitors with overwhelming financial power.

DHL will work with Juju to promote the 2024 Formula E Tokyo E-Prix, which is scheduled to start on March 29. At a press briefing hosted by DHL in Tokyo, Juju said, "I am truly delighted and feel honored to be an ambassador for DHL, a company renowned for its long-standing support for top motor sports like Formula One, Formula E, and IndyCar. Being an ambassador for DHL at the Tokyo e Prix event is a cherished opportunity, and I aspire to bring joy to as many people as I possibly can through my participation. My dream is to someday compete in a racing car adorned with the DHL livery," she said, expressing her excitement about her appointment as DHL’s ambassador.

This season consists of 16 races to be held in 10 iconic cities around the world, including the inaugural race in Tokyo. DHL has been integral to the world's first all-electric motorsport championship since 2014. As the Official Founding and Logistics Partner of Formula E, DHL is responsible for transporting up to 400 tonnes of crucial freight per race, including race cars, batteries, charging units, broadcast equipment, and marketing and hospitality materials.

Tony Khan, President and Representative Director of DHL Express Japan said, “It is my greatest pleasure to bring the excitement and joy of Formula E to the Japanese fans and to also have with us Juju-san, who has been competing on the world stage pursuing the highest level of performance. We are committed to providing our full support to the logistics operations, which has a substantial role in the race execution and drives more excitement of the event, which will be held for the first time in Japan.”

Jérôme Gillet, President and Representative Director, CEO Japan and Korea, DHL Supply Chain, said, "We are extremely happy to welcome Formula E to Japan, giving all motorsports fans an opportunity to experience competitive racing in the city and DHL to share our commitment to a greener environment. It is also an honor to introduce Juju-san as a DHL Formula E Ambassador. Her talent and relentless drive to become the best in her sport is an inspiration for many of her supporters and for all of us at DHL."

Karsten Michaelis, President and Representative Director, DHL Global Forwarding Japan K.K. said,“ Our 10-year logistics partnership with Formula E is a testament to DHL's expertise and dedication in providing reliable, punctual logistics solutions. We are very proud to support the sustainable logistics of the fantastic Formula E World Championship, in which Juju-san, the youngest talent driver in the field, is boldly taking on the world.”

DHL's partnership offers cutting-edge sustainable logistics, utilizing multimodal transport solutions, including both sea and road freight, to maximize efficiency. Additionally, for the past three seasons, a great focus has been given to the use of biofuels for road and sea freight, resulting in a substantial reduction of greenhouse gas emissions. This practice will be continued in the upcoming and subsequent seasons, with plans to introduce additional sustainable logistics solutions in the near future.

Being a trailblazer in sustainable logistics, DHL Goup has the sustainability goal of achieving net-zero emissions by 2050. As part of this sustainability roadmap, a commitment of 7 billion euros was made in 2021 to support clean and climate-neutral logistics by 2030, which includes the electrification of 60% of the last-mile fleet.

In Japan, DHL is working on local initiatives such as scaling the use of electric vehicles and reducing greenhouse gas emissions at current logistics facilities, while building carbon-neutral buildings. In addition, DHL Group in Japan assists with customers' decarbonization efforts through joint workshops and the service offering of GoGreen Plus, a shipping service that utilizes sustainable aviation fuels (SAF) and sustainable marine fuels (SMF).