Consumer Campaign the Next Step in DHL's E-commerce Venture
Press Release: June 3, 2024
DHL is further strengthening its presence in the Swedish market by clarifying its offering to end consumers. A broad consumer campaign with focus on quality and availability in parcel deliveries will contribute to increased growth for DHL in the e-commerce segment.
In April, DHL launched an expanded offering and long-term commitment to e-commerce in Sweden. The roll-out of 1,000 parcel lockers was a first step in offering e-retailers and end consumers increased availability and quality. The launch has been successful in terms of results and effects.
Now, a comprehensive marketing campaign aimed at end consumers will be DHL's next step for continued growth in e-commerce.
"DHL is a leading global logistics player, but we are also a reliable partner for parcel deliveries to private individuals all over Sweden. We offer comprehensive delivery solutions for end consumers. With increased awareness of our services and that we provide the quality we promise, we are convinced that more end consumers can see DHL as the obvious choice for their parcel deliveries," says Johan Widman, Director eCommerce DHL Freight Sweden.
The campaign aims to show how DHL's services can be adapted to consumers' needs and simplify their everyday lives through seamless e-commerce and delivery solutions.
"We have a range of delivery options that make it easy for our customers to have their parcels delivered in the way that suits them best, and we want to show how DHL makes it easy and convenient for customers to have their parcels delivered, no matter what they need," says Anna Swahn, Head of Marketing & Communications DHL Freight Sweden.
The consumer campaign starts on 3 June and runs during the summer.
More about DHL's e-commerce business in Sweden
The expansion of DHL's offering aligns with the company's global strategy to strengthen its capacity and capabilities in the e-commerce sector. The investment in Sweden represents a long-term commitment, with plans to continue electrifying last-mile transportation, digitizing services, expanding the parcel locker network, introducing new services, and boosting brand awareness.
These initiatives are aimed at further enhancing the service quality for online buyers and better catering to their shopping and shipping preferences.
DHL strives to be the natural first choice for shippers and shoppers in Sweden.