Four market trends impacting Easter confectionery packaging

Explore some of the key trends driving the future of Easter-themed confectionery packaging.

A beloved tradition for consumers worldwide, Easter is a crucial season to drive retail sales for confectionery manufacturers. But for these companies finding the right balance between packaging that’s cost-effective, sustainable and brand visibility boosting can sometimes feel like joining an Easter egg hunt with no basket. Here are some of the key trends driving the future of Easter-themed confectionery packaging which you should consider for next Easter.