Small business & global shipping advice from DHL Express

Every year, Nigerians living abroad send home an estimated $20 billion second only to oil as a source of foreign exchange. While remittances are often seen simply as family support, a new trend is reshaping how this money flows: cross-border e-commerce.

Every year, Nigerians living abroad send an astounding $20 billion back home. While much of this supports family needs, a growing portion is dedicated to gift-giving a powerful cultural tradition that’s evolving into a thriving market.

As the year winds down, Nigeria’s online retail space gears up for its busiest stretch. But this quarter, the dynamics have shifted. Between Independence Day festivities and the rush of the holiday season, the way Nigerians shop online is evolving rapidly.

September marks a turning point for businesses across Nigeria. The arrival of the ‘ember-months’ signals the start of peak season Black Friday, Christmas, New Year when demand skyrockets and expectations run high.