Is your business ready to thrive during the busiest shopping periods of the year?
Discover how New Zealand businesses can strategically prepare for peak season using the 2024 E-Commerce Sales Calendar. Detailing key sales dates like Black Friday and Boxing Day, this calendar will ensure you're fully equipped to boost your sales and delight your Kiwi customers.
Don't miss out on the opportunity to make this peak season your most successful yet!
November 11th: Singles’ Day
Singles’ Day, originating in 1990s China as an unofficial holiday for singles, has become the world's largest shopping event. Millions of consumers seek online bargains, creating lucrative opportunities for New Zealand businesses in cross-border e-commerce to tap into the Chinese market's demand for high-quality, foreign goods. Kiwis spent over $12.3 million online on Singles’ Day alone, highlighting the event's significant impact and revenue potential.
November 29th: Black Friday
Black Friday originated in the US, where the Friday after Thanksgiving traditionally marked the start of the Christmas shopping season. It has since become a global phenomenon, with retailers offering huge deals and discounts to lure bargain hunters in. In 2023, over $88 million was recorded in spending for the Black Friday – Cyber Monday four-day period in New Zealand, highlighting the significant potential for revenue growth.
December 2nd: Cyber Monday
Back when home internet was slow, many Americans, “fresh off a Thanksgiving weekend of window shopping,” would use the Monday back at work to jump online and shop. Today, internet speed is not a problem, but the day remains a key sales event. In 2023, Shopify merchants achieved $9.3 billion in global sales during the Black Friday Cyber Monday weekend—a 24% increase from 2022, highlighting the immense potential for revenue growth for Kiwi businesses.
December 21st: Super Saturday
Also known as “Panic Saturday” – for obvious reasons – this is the final Saturday before Christmas when all the last-minute shoppers in New Zealand realize they can’t put off thinking about the big day any longer. Other savvy shoppers wait until Super Saturday to do their holiday shopping with the expectation of deals. Be clear about final Christmas delivery shipping times on your website so Kiwi customers don’t miss the deadline.
December 23rd: Monday before Christmas
Not to be outdone, some last-minute shoppers in New Zealand wait until the Monday before Christmas to squeeze in their gift buying. Only online retailers offering next-day delivery will be able to capitalize on this, so be sure to highlight your speedy shipping on your e-commerce website and across your social media channels to attract these customers to your online store.
December 26th: Boxing Day
With Christmas over, the sales bonanza begins. It’s a great opportunity for your New Zealand business to shift any excess seasonal inventory. Ensure your online store is optimized for mobile, ready for shoppers having a lazy scroll on the sofa during the post-Christmas slump!
Attention Kiwi SME Superheroes! With Peak Season nearly here, we know there are a million things for small businesses to consider. But don’t fret! Use our dedicated Peak Season Sales & Logistics Checklist to ensure your business is fully prepared to cash in on every opportunity. Happy selling!
Download your free checklist hereWorried about the holiday rush? Get support from the logistics experts with a DHL Express Business Account.
