Wanna make your customers fall in love with your brand on this Valentine’s Day? Make sure you put packaging on priority of your brand's marketing strategy to deliver “wow” moments that keep your customers coming back for more. Here are something to think about.
Packaging tips for this Valentine’s Day
1. The outside matters
Don’t miss an opportunity to sell your brand before the customer even opens the package. You can add your brand's logo, social media channels and some brand slogan on the outside of the box give a little excitement.
2. The magic of unboxing
Customers should feel that something special is right before them. That's why unboxing videos are so viral on social media. Put attention to every detail like beautiful wrap paper, ribbons and stickers.
3. Pink is not necessary
Vaentine's Day doesn't need to be related to pink all the time. Think about colors that's best for your brand, or give your customers the option to choose the packaging colors at checkout.
4. Personalize it
Personalization is most valued in e-commerce customers – in fact, 75% of consumers are more likely to make repeat purchases from personalized brands1. This is especially true for Valentine’s Day gifts, so be sure to let your customers choose a personal note for the recipient with their purchase.
5. A little of love message
Put a thank-you card in the gift box to make customers feel valued – extra points if it’s handwritten! Take inspiration from Australian eco brand Flora and Fauna2: the company’s team members put on their creative hats and author poems, jokes and drawings for customers to enjoy in their packages.
6. Use sustainable packaging
Environmental impact of e-commerce packaging is becoming more concerned among e-commerce buyers. Think about sustainable, recyclable materials, and pack your items smartly – sending out small orders wrapped in reams of packaging is wasteful and risks your brand being shamed by unhappy customers online! Encourage your customers to send any returns in the same packaging, too.
7. Give free gift(s)
Packaging inserts are a nice little extra that will delight customers and promote loyalty to your brand. You could include samples of other products from your range that you think the customer might like, or use the opportunity to get rid of some leftover stock.
8. How about reversible packaging?
Reversible shipping boxes with designs on the inside can be turned inside-out and used again as gift boxes. This is a fun and sustainable idea for your customers.
9. Padding doesn’t have to be ugly
Traditional filler types for delicate shipments such as bubble wrap and packing peanuts aren’t the most attractive, and definitely don’t give a “premium” feel. Crinkle paper and natural wood excelsior are nice alternatives – and better for the environment!
10. Make it interactive
Research has shown that when consumers engage with brand storytelling, they undergo deeper cognitive processing and experience heightened positive emotions3. So, an interactive element to your packaging – such as a QR code that links to a personal video – will have a lasting impact.
After the packaging comes the shipping. Open a DHL Express Business Account to give your customers the fast, reliable service they expect.
