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All You Need to Know About the Chinese Golden Week

How It Impacts Ocean Freight and How You Can Prepare


The Chinese National Day is celebrated on October 1st and commemorates the founding of the People’s Republic of China in 1949. Similarly to the Lunar New Year, almost all companies, including factories, are closed for business during one week. This unparalleled event bears significant repercussions on Ocean Freight.

When Does The Chinese Golden Week Take Place in 2024?


The National Day of the People's Republic of China is always celebrated on October 1st  and commemorates its founding in 1949. However, the Chinese Golden Week's exact start and end dates can vary.

In 2024, the Golden week falls between October 1st and October 7th.

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Why Does the Golden Week in China Matter for Ocean Freight?


Port activity is maintained and customs offices remain open during the Golden Week in China. Individual DHL Global Forwarding stations will also arrange on-duty staff in order to handling urgent cases.

The Chinese Golden Week impacts Ocean Freight Shippers for two main reasons:

  • All Chinese factories are closed during the Golden Week, undoubtedly impacting just-in-time supply chains and logistics operations.
  • Ocean carriers generally omit sailings during this period.

International shippers have since adapted their operations and anticipate the closures: they ship out their cargo in the weeks prior, causing what is sometimes referred to as the pre-Golden week rush.

Understanding the Pre-Golden Week Rush


The disruptions induced by the Golden week start long before the holiday is celebrated. A pre-Golden Week volume surge can be observed each year two or three weeks prior to the National Day.

Ocean freight shippers see themselves caught in the crossfire of two major factors:

  • In anticipation of factory closedowns described above, manufacturers must fulfill their customers’ demands ahead of the week-long break.
  • The weeks leading up to the Golden Week trigger the start of the Christmas volume surge. The Christmas season starts early for Ocean Freight!

The rush does not only come down to container vessels and manufacturing activities. All other logistics activities, including freight forwarding, naturally see an activity peak as well two to three weeks before the holiday and up to a few days thereafter.

Golden Week in 2024: Even More Pressure During Pre-Golden Week Rush


This year, the general pre-Golden week rush is further fueled by the market driven surge in volume, already putting stress on global supply chains with pressure on capacity, equipment shortages in many ports, frequent blank sailings and port congestion in several important ports across Asia.

This is expected to lead to an even higher pressure pre-Golden week and shippers are encouraged to work in advance to secure the necessary space and book early, at least 3-4 weeks in advance.

You Are Impacted by the Chinese Golden Week, Even If You Do Not Ship Out of China


Volume surges are not necessarily observed in other South-East Asian countries as a consequence of the Golden Week. That does not mean to say that they are not impacted by the holiday.

The pre-Golden Week rush and a subsequent backlog of orders to fulfil impacts all the major Asia-Pacific services.

    Space

    Ocean carriers will allocate more space capacity to Chinese shipments, inducing space scarcity everywhere else. The other countries can only wait until the aforementioned backlog is cleared out.

    Equipment

    A shortage of containers can be observed in other South-East Asian countries from mid-August until the end of September, across all major ocean shipping lines. 

    Rates

    Ocean freight rates to the United States can hit record levels.

    When to Secure the Best Ocean Freight Rates Ahead of the Golden Week in China


    The activity surge for rates tendering – the process through which freight forwarders offer their ocean freight rate to their customers – starts as of August and even earlier.

    Indeed, the tendering process may take several weeks to conclude depending on the size and complexity of the set of port pairs to serve.

    A Unique Retail Opportunity in China and Neighboring Countries


    If the Golden Week coincides with a manufacturing stop, the picture is quite different for the retail and consumer goods sectors. For millions of Chinese workers, the holiday is the occasion to travel back to their home provinces in the hinterland, or fly to neighboring locations such as Hong-Kong or Singapore.

    To capture the intense traveler traffic, retailers usually offer significant discounts to attract potential buyers to the malls. This peak retail season can be compared to Black Friday (also occurring on November 11th in China) and may represent a unique yearly opportunity if you are an importer to South-East Asia.

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