As a business in this modern age, you would probably have been dabbling in online marketing for a while now. You've set up a Facebook page, created a Twitter profile, and even started blogging. But you feel like you're not getting the results you want. You may be wondering if there's something else you could be doing to get better results. There are actually plenty of ways to take your online marketing efforts to the next level.
Online marketing involves making use of the internet to promote your products or services. The different types of online marketing channels include Search Engine Optimisation (SEO), Pay Per Click (PPC), email marketing, video marketing, content marketing, social media marketing, network marketing, and affiliate marketing. Below are the three main online marketing strategies you can leverage for your business:
1. Being present on search engines
Online search engines are where most people will start when they're looking for a product or service. SEO is the process of optimising a website to rank highly in search engine results pages.
Keyword research is an integral part of SEO as it helps you identify the terms potential customers are searching for. You will then need to incorporate these highly-searched keywords into your website content to improve your ranking on the search engine results pages.
Companies can also use Google My Business, a free tool that allows businesses to manage their online presence across Google, including Maps and Search. Verifying and editing your business information can help customers find you, learn more about your company, and connect with you.
According to HubSpot, 75% of individuals never scroll past the first page on a Google search. This is why companies that invest in SEO can reap significant rewards in terms of increased web traffic and sales.
2. Create engaging and insightful content
It’s no secret that content is king in online marketing. However, simply producing content is not enough to guarantee success. You need to be a thought leader in your industry to stand out in the crowded online landscape. That means creating a consistent stream of new and fresh content or having something unique and insightful to share. By showcasing different blog posts, infographics, videos, and other types of content, you can establish yourself as an expert in your field and build trust with potential customers.
Content marketing complements your SEO efforts as well. High-quality content that you produce can help you earn backlinks from other websites, which builds your website’s authority. When used together, SEO and content marketing can be a powerful combination for driving traffic and helping your business grow.
