Silver Surfers: the changing face of the online shopper

Online shopping may be thought of as a young person’s game, but amidst the pandemic, an older generation of “silver surfers” have discovered the convenience of online shopping, which means big opportunities for e-commerce businesses looking for new customers. Forget the millennials and the TikTok-ing Gen Z-ers, the baby boomers are catching up, and they have a healthy amount of disposable income to play with. Read on to discover how to tap into this burgeoning and lucrative market.