A new survey1 has revealed that email is considered to be the most effective marketing tool amongst many businesses – even beating social media.
The research, based on responses from more than 2,000 marketers, found that 77% think email is one of their two most effective marketing channels, whilst 78% indicated that email marketing is vital to the overall success of their company, a seven percent increase since last year.
Melissa Sargeant, CMO of email marketing firm Litmus2, which conducted the survey, believes the ability to personalize messaging is what makes email marketing so powerful for brands.
“In today's marketing environment, with brands working to break through the clutter of digital advertisements in an efficient and timely manner, personalization and targeted messaging need to take priority”, she said3. "[Email allows] the ability to garner subscriber engagement data and information to inform overall brand messaging and personalize content.”
Did you know that the average ROI for every dollar spent on email marketing is US$50?4 Learn how your e-commerce business can make the most of this valuable channel with our expert in-depth guide to email marketing.