As e-commerce grows increasingly competitive, businesses in Bangladesh must find ways to stand out through content marketing.
You can leverage content marketing in many ways to attract your target market, including creating blogs for your e-commerce site or doing product promotions on social media. Some businesses prefer to use social media to showcase their products instead, as it is easier to manage and connect with their target audience. Most social media platforms make it easier for businesses to market their products or services, like Instagram for B2C companies or LinkedIn for B2B companies.
Nowadays, one of the biggest social media platforms that small business owners use for advertising their products is TikTok. With its short-form video content, businesses make the most of the time they have to capture customers' attention and persuade them to purchase their product.
The importance of TikTok for marketing
TikTok's meteoric rise has transcended borders, captivating millions of users around the globe with its captivating short-form video content. This global phenomenon extends beyond national boundaries, with countries worldwide embracing the platform's appeal. As the number of downloads surpassed a staggering four billion by the end of 2022, according to Business of Apps, TikTok has emerged as an invaluable avenue for e-commerce businesses to engage with their target audience on an international scale.
Furthermore, TikTok's algorithmic recommendations and virality factor can propel marketing campaigns to unprecedented heights on an international level. Through the platform's intelligent content curation, businesses can reach a wider audience beyond their local markets, fostering brand visibility and recognition in diverse regions.
Benefits of TikTok for e-commerce marketing
With TikTok marketing, you don’t need a huge budget for product promotion. You only need the right marketing strategy and skills to produce high-quality content. When you have all these down, your e-commerce business can gain the following benefits:
Increased brand awareness
Since it is a platform with a vast user base and a great potential for engagement, TikTok provides businesses opportunities to advertise their products and enhance brand visibility. The amount of exposure the platform brings enables your business to reach potential customers who may not have been aware of your brand.
Engagement with the target audience
With TikTok's algorithm focusing on personalising its user experience, it is easier for your e-commerce business to reach your target audience. By creating entertaining and informative videos that resonate with your target audience, you can foster meaningful connections and generate more user interactions. When done consistently, this can cultivate a loyal and dedicated customer base.
Seamless shopping experience
What’s great about TikTok is that they have seamlessly integrated shopping features into the platform, enabling businesses to drive sales directly from their content. You don’t have to redirect your customers to a separate website or application to purchase your products. With in-app product links and shopping tags, you can advertise your products and provide a frictionless shopping experience for your potential customers.
Better sales conversions
An effective marketing strategy for your business on TikTok can directly contribute to increased sales conversions. By strategically using TikTok's shopping features to your advantage and producing high-quality video content, you can effectively showcase the value and benefits of your products and persuade your potential customers to take the next step — purchasing your product. Additionally, using call-to-action prompts in videos can encourage the target audience to take immediate action, leading to higher conversion rates.
How can you create engaging & effective TikTok content to market your business?
When coming up with ideas for your TikTok marketing campaign, your challenge is not only competing with other similar brands and content creators. You must also capture and retain the attention of your target audience so that they don't swipe up and switch to the next video. If you don't know where to start with advertising your e-commerce business on TikTok, here are some practical tips:
1. Optimise for the platform
Use attention-grabbing visuals and a compelling hook to keep your audience's attention on your video during the first few minutes. From there, build up your delivery that will keep their attention on your video. Keep your videos short and snappy; if it’s applicable to your product or brand, take advantage of TikTok’s editing features, such as filters, effects and music, to enhance the overall viewing experience.
2. Harness user-generated content
Getting feedback from individuals who have tested your products is one way to build trust with your target market. This is where user-generated content can come in handy. Encourage your audience to participate and create content related to your product. As a result, you can foster a sense of community and build an image of authenticity and relatability for your brand.
3. Partner with influencers
Partnering with influential people is an advertising method that has continued in the digital age. If you're planning to collaborate with influencers for your TikTok marketing campaign, work with an influencer who your target audience is interested in but also aligns with your brand. That way, you can significantly amplify the reach and credibility of your e-commerce business. Influencers have a dedicated following and can help promote your products in a way that is appealing to your target market.
4. Showcase behind-the-scenes content
Nowadays, audiences appreciate behind-the-scenes glimpses of brands as they show relatability and authenticity. Creating behind-the-scenes content builds trust between you and your potential customers, allowing them to connect with you on a personal level. Consider sharing short videos on TikTok that provide a transparent view of your business, such as product creation, team dynamics, or company culture.
5. Educate and inform
Another way of marketing your product on TikTok is to produce informative content that adds value to your audience's lives. Share tutorials or how-to videos that showcase your product's features and demonstrate how they can be used in your target market’s everyday life. Highlight the unique selling points and advantages of your products to show your product as a solution to a certain problem they are facing.
