Orakel, maybe you’ve never heard of them, but no doubt you’ve come into contact with their products before. They make anything and everything, and what does DHL do? Exactly, we transport anything and everything!
But, what exactly are we talking about?
Founded in 1996, Orakel was mainly involved in printing wristbands for local youth movement parties. So it started small, but the digital printer used at the time was the first in Europe and soon aroused a lot of interest. After just two years, a first office was opened abroad, in Wales.
Year by year, the company grew, and in 2008 a new company was set up that allowed them to bring new products to market. With b-token, special tokens were designed that could serve as tokens at festivals. It soon became clear that the market was very interested in this. Especially as each token could be personalised with their own logos.
Orakel sees it big and now already has five different companies under its wing. They now produce much more than just festival items. Badges, sports equipment, fair tokens, packaging and tags are also produced by Orakel.
Orakel x DHL Express
“For a very long time, we worked with a fixed transport partner. We were satisfied with them, but still saw that it could also be risky to leave the entire distribution to one player. That’s why we wanted to do a test with another logistics company. We wanted to have a shipment transported from Hungary to Belgium and we gave the order to DHL Express. This went off without a hitch, so we decided to challenge them with some other, more difficult shipments.
We soon noticed that DHL Express offers a high level of service. There is always quick, adequate follow-up and personal contact. You don’t feel like a number and if something goes wrong, everyone will also do their utmost to solve it as quickly as possible. It’s really nice when you have contact with the same people all the time and don’t have to call a customer service department all the time, where they don’t know who you are.”
“One of the test cases was a shipment to Norway. Before, we were always experiencing difficulties with customs. Our shipments almost never got there. This was because our transport partner did not operate in the country itself. So the shipments were always handed over to the Norwegian postal service. Nothing wrong with that in itself, but if something didn’t go right, it was impossible to communicate with them as they didn’t speak English. DHL Express has very good guidance on customs formalities and the shipment remains traceable in their systems until it reaches its destination. So you only have to contact just one company.”
Innovation & sustainability
Continue to innovate and dare to change, that is Oracle’s motto. And all with a strong focus on sustainability. Did you know that no-waste is strived for throughout their production process?
“One of the latest products we will be launching soon is Oohoo. This is a small capsule made of seaweed that can be filled with a drink. The big advantage is that there is no waste at all. You can eat or throw away the gel-like capsule and it is also 100% biodegradable. The ideal replacement for plastic bottles or cups! The product would mainly be used during sports events or festivals.”
“Sustainability is really in our DNA. Last year we even won the award for sustainable entrepreneurship from VOKA. We are really proud of this. And if you want to commit to sustainability as an international company, of course you also have to think about transport.”
And just now, let DHL Express be the first transport company to commit to clear sustainability targets. We made the commitment to be completely CO2 neutral by 2050. With intermediate targets and major investments, this is certainly achievable. €7 billion was invested to ensure that 60% of vehicles are electric by 2030, we operate as much as possible with sustainable aviation fuel (SAF), and all new buildings are carbon neutral. Moreover, we want to offer customers green alternatives for all our core products and solutions.
“Our values are therefore very similar to those of DHL Express, making our partnership a match-made-in-heaven not only professionally, but also in terms of sustainability.”
