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B2B E-Commerce

Is your website e-commerce ready?

With B2B e-commerce expected to reach $1.2 trillion and account for 13.1% of all B2B sales in the US by 2021, B2B companies around the world are recalibrating their go-to-customer strategies. 

From offering delivery notifications to providing information in local languages, there are some really simple ways to optimise your website to get you there quicker.

The B2B world is undergoing a period of intense transformation. By 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.  

Download our B2B E-commerce brochure for the ultimate guide to online commerce.

Did you know that 91% of B2B buyers look for the available delivery options before they reach the checkout, with 46% abandoning their baskets when they find limited shipping options? There is so much opportunity for growth – and it’s yours for the taking.

 

The three main trends in B2B e-commerce

<ol> <li><b>Vertical marketplace model</b><br> Vertical marketplaces specialise and offer value added services. The size of the global B2B market leaves sufficient room for the rise of vertical marketplaces.</li> <li><b>Mobile B2B e-commerce</b><br> Mobile Sales and Marketing becomes increasingly important; the growing importance of smartphones in the B2B purchase cycle has made it imperative for both suppliers and marketers to adapt.</li> <li><b>Personalisation</b><br> Personalisation boosts customer experience. Suppliers are now making use of big data gathered from various touchpoints to personalise the B2B shopping experience.</li> </ol>
  1. Vertical marketplace model
    Vertical marketplaces specialise and offer value added services. The size of the global B2B market leaves sufficient room for the rise of vertical marketplaces.
  2. Mobile B2B e-commerce
    Mobile Sales and Marketing becomes increasingly important; the growing importance of smartphones in the B2B purchase cycle has made it imperative for both suppliers and marketers to adapt.
  3. Personalisation
    Personalisation boosts customer experience. Suppliers are now making use of big data gathered from various touchpoints to personalise the B2B shopping experience.
HOW E-COMMERCE IS TRANSFORMING B2B
  • Early winners in the B2B space have successfully incorporated proven e-commerce shopping experiences to ensure they’re set up for overseas success. Download our white paper for a more comprehensive understanding of how to align your business with these practices for success.
Download whitepaper

More than 95% of the world’s purchasing power is outside of Great Britain and we want to help you reach it.

Our global presence, expert market knowledge and simple, fast and flexible delivery options, means we will be with you every step of the way. Contact our team today to discuss how we can take your business further.

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