Green business blueprint for start-ups
Going green is a must for businesses today, with 75% of businesses investing more in sustainability and 20% making significant eco-friendly changes. There are several ways SMEs can get started on the right foot, from using eco-friendly packaging to choosing a green supply chain. “As we face growing environmental challenges, businesses have a critical role in driving sustainable practices. Starting with a green approach not only helps the planet but also sets a positive precedent for your brand, attracting like-minded customers and partners.” – Richard Lau.
Find out moreBehavioural science in Marketing
With ever-increasing competition, understanding the behaviours of consumers is crucial for businesses. Behavioural science looks at the psychological factors that drive human actions, offering insights into the reasons behind consumer choices. Leveraging these insights can give businesses a deeper understanding of how their audience will respond to communications. In the article below, marketing expert Roger Jackson talks about how businesses can use behavioural science to develop better marketing strategies that capture attention and build meaningful engagement.
Read moreExport to Indonesia
Indonesia is Southeast Asia’s e-commerce leader, with an e-commerce market value of 62 billion dollars in 2023. The mobile e-commerce market here makes up 64% of the country’s total e-commerce transactions, making Indonesia a lucrative opportunity for UK businesses. Have you been thinking of exporting to Indonesia? The guide linked below offers all the information you need to know about this promising market, including local insights and customs knowledge!
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