Sustainability trends for 2024
75% of business leaders state their organisations have enhanced their sustainability investments over the past years. This surge in action from businesses is a positive indication that they are taking action towards their own sustainability goals, and driving closer to the wider goals. Research has also shown that becoming more sustainable has the potential to increase a company’s profits by around 60%. With this in mind, it is essential for business success to pay attention to the sustainability trends and consider how you might adapt your operations to accommodate sustainable changes.
Find out moreThe value of relationship marketing
Relationship marketing is an effective way of building up a loyal customer base. By focusing on personalised communications and loyalty programs you can strengthen ties with customers and create a feeling of community surrounding your business. Retaining and nurturing your customer base is also cost-effective and allows you to maximise opportunities such as upselling strategies, as loyal customers tend to be more receptive. This article looks at some benefits, tactics, and examples of relationship marketing that you could consider for your SME.
Learn moreWhy does an agile supply chain matter?
In such an ‘on demand’ world agility has become an increasingly important. Being able to respond quickly to unexpected market changes such as a spike in customer demand or a problem with a supplier ensures that the end customer is not impacted, ensuring the brand reputation isn’t damaged. Implementing demand forecasting and creating strategic partnerships are two strategies you could apply to create a more agile supply chain.
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