The complete guide to A/B testing
A/B testing is the process of comparing two versions of the same web page, email, or other digital asset to determine which one performs better based on user behaviour. It can be useful when businesses are looking to improve their campaign performance, or better their understanding of their target audience. This guide offers all the information you need to know about A/B testing and how it can benefit your business.
Find out moreNavigating AI-powered work
AI usage is up 66% in under a year, with many reports of improved productivity amongst businesses as a result. Despite this, the concern of trust for AI is still eminent. Therefore, it is crucial that even as AI helps businesses to bolster productivity, humans should remain at the helm. This will leave AI to do the heavy lifting, with humans to review the work at each stage and decide on the next steps. As most of us know by now, AI can offer significant help to SMEs, bolstering productivity while enabling the business to scale rapidly. With this in mind, finding a place for AI in your business is key.
Read moreDHL celebrates 10 years of racing with Formula E
As the Official Founding and Logistics Partner of Formula E, DHL marks the 10th year of racing, delivering the ABB FIA Formula E World Championship to London for the final leg of the season. To mark this milestone, Formula E presented DHL with a Gen 1 car adorned in a custom DHL livery. This season DHL has covered over 98,000 kilometers delivering 16 races in 10 iconic cities. This extensive journey involved the transportation of around 400 metric tonnes of crucial freight per race. For the past three seasons, Formula E has achieved a substantial reduction of greenhouse gas emissions using biofuels for road and sea freight, and now Sustainable Aviation Fuel for air freight through DHL’s GoGreen Plus service.
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