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Weekly Trade Update: 26/09/24
Research shows rise in optimism among SMEs
E-commerce gamification to drive sales
Commercial Invoice guide for international shipping

Research shows rise in optimism among SMEs

New research shows that there has been a rise in confidence among SMEs looking at the future of their company. The rise in optimism is fuelling a growth mindset with 52% of businesses planning to invest more into business growth over the next year. “The rise in small business confidence this year is encouraging, as small firms recover after an economically difficult few years and capitalise on many available opportunities to grow.” – Michelle Ovens, Director of Small Business Saturday, UK.

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E-commerce gamification to drive sales

E-commerce gamification is a marketing strategy that involves integrating game-like elements into the shopping experience to engage customers. Some examples of this strategy include loyalty programs, challenges, and progress visualisation. Utilising gamification adds value to the customer experience, driving engagement and therefore increasing customer loyalty and sales.

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Commercial Invoice guide for international shipping

Incorrect or inaccurate data on Commercial Invoices can risk delays to your shipments journey, resulting in a late arrival to the customer. Commercial Invoices provide detailed information about the goods being shipped. Making sure this is accurate and complete is key for ensuring a smooth and fast customer clearance process. The article linked below looks at the importance of Commercial Invoices and offers a free guide to global customs.

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