Modest wear, defined as Muslim clothing that provides full coverage while adhering to cultural or religious dress codes, has seen a significant rise in global appeal. As consumer demand shifts towards more inclusive and diverse fashion options, modest fashion is rapidly gaining momentum.
The global modest clothing market is expected to grow from US$300.5 billion in 2024 to US$508.6 billion by 2025, reflecting a compound annual growth rate (CAGR) of 6.8%. This expanding market presents a promising business opportunity, especially for brands looking to tap into emerging trends and underserved markets.
If you want to know how and where to expand your modest wear business in Indonesia internationally, this blog covers the top five markets where modest wear businesses can thrive.
Top 5 markets for modest wear expansion
1. Iran
Expanding into Iran's market for modest wear offers significant potential for business growth due to its sizable and evolving consumer demand. In 2025, Iran's apparel market is expected to generate revenue of approximately US$4.45 billion, reflecting a thriving industry despite ongoing economic challenges.
Moreover, in 2022, Iran was the largest market for the Islamic apparel business, valued at around US$57 billion, highlighting its prominence in the global modest fashion sector. This surge in demand for modest clothing is a unique opportunity to expand into a market that is both resilient and increasingly fashion-forward.
2. Turkey
Turkey's modest fashion market, valued at just under US$37 billion in 2022, stands as the second-largest market for Islamic apparel, following Iran's US$57 billion market. This substantial market size underscores the significant demand for modest wear in Turkey, driven by a growing Muslim population and a cultural inclination towards modesty in fashion. The Turkish apparel market is projected to reach US$18.27 billion in 2025, with women's apparel accounting for a substantial portion of this revenue.
Expanding into Turkey offers businesses another strategic opportunity to tap into a rapidly growing market. The increasing consumer preference for modest attire, coupled with the country's rich cultural heritage, presents a fertile ground for introducing new modest-wear brands. Collaborations with local designers and participation in events like Modest Fashion Week can enhance brand visibility and credibility.
Additionally, Turkey's strategic location as a bridge between Europe and Asia offers access to diverse markets, facilitating regional expansion. By tapping into Turkey's dynamic modest fashion scene, businesses can cater to a growing consumer base seeking fashionable yet modest apparel, thereby driving growth and brand recognition.
3. Pakistan
Pakistan's apparel market, valued at approximately US$295 billion in 2021 and projected to reach US$375 billion by 2025, is a key player in the global fashion industry. A major part of this market is driven by the growing demand for modest fashion, as a large proportion of the population is Muslim and seeks stylish yet modest clothing. This demand, combined with a rising middle class and increasing disposable income, provides an excellent opportunity for businesses to introduce new modest wear brands.
Expanding into Pakistan will not only allow companies to tap into this significant market but also help them establish a strong presence in a region where modest fashion is increasingly popular. Additionally, Pakistan's strategic location in South Asia offers access to other neighboring markets, facilitating regional expansion and further business growth.
4. Saudi Arabia
Saudi Arabia's fashion market is experiencing significant growth, with projections estimating a rise from US$4.25 billion in 2024 to US$5.70 billion by 2030, showing a CAGR of 5.07%. This expansion is largely driven by a younger, fashion-conscious population and a shift towards modern, stylish apparel.
A notable trend within this market is the rise of modest fashion, which aligns with cultural and religious values while embracing contemporary designs. Traditional garments like the abaya and niqab are being reimagined with modern aesthetics, catering to consumers seeking both modesty and style. This movement has gained substantial traction, positioning Saudi Arabia as a leading market for modest fashion.
Expanding into Saudi Arabia offers businesses a strategic opportunity to tap into this burgeoning market. The increasing demand for modest yet fashionable clothing presents a fertile ground for introducing new brands. Additionally, the government's Vision 2030 initiative aims to diversify the economy and promote the fashion and retail sectors, providing a supportive environment for international brands.
By entering the Saudi market, companies can establish a strong presence in a region with a growing appetite for modest fashion, thereby driving business growth and brand recognition.
5. Egypt
Egypt’s apparel market is on a promising growth trajectory, with expectations for it to increase from US$3.6 billion in 2023 to US$5.8 billion by 2032, reflecting a compound annual growth rate (CAGR) of 5.4%. This growth is driven by a younger, more fashion-conscious population that is seeking modern, stylish apparel. Modest fashion, in particular, has gained significant traction in Egypt, as many consumers prefer clothing that balances cultural and religious values with contemporary designs. Traditional garments, such as the galabeya, are being reimagined in modern styles, catering to a growing demand for modest yet fashionable options.
Expanding into Egypt presents businesses with a valuable opportunity to enter this dynamic market. The rising demand for modest wear, combined with government support for the textile and apparel industry, creates a favorable environment for growth. By tapping into this demand, businesses can strengthen their presence in a region where modest fashion is flourishing, positioning themselves for long-term success and brand recognition.
Tips for expanding your modest wear business
Expanding your modest wear business into new markets requires a strategic approach to ensure success. Here are key tips to guide your expansion:
- Conduct thorough market research: Begin by analyzing the target market's demographics, cultural nuances, and fashion preferences. Understanding local consumer behavior and identifying existing competitors will help tailor your offerings effectively.
- Adapt products to local preferences: Modify your designs to align with local tastes and cultural norms. This may involve adjusting styles, colors, and materials to meet regional expectations and ensure cultural sensitivity.
- Localize marketing strategies: Develop marketing campaigns that resonate with local audiences by incorporating regional languages, symbols, and values. This approach fosters a deeper connection with consumers and enhances brand acceptance.
- Optimize e-commerce platforms: Ensure your online presence is user-friendly and tailored to local preferences, including language options, currency, and payment methods. A seamless clothing shopping experience online can significantly boost customer satisfaction and sales, helping to expand business reach and growth.
- Establish local partnerships: Collaborate with local influencers, designers, and retailers to build credibility and expand your reach. These partnerships can provide valuable insights into the market and enhance brand visibility.
- Ensure quality and consistency: Maintain high-quality standards across all products to build trust and loyalty among consumers. Consistent quality reinforces your brand's reputation and encourages repeat business.
- Monitor and adapt to market trends: Stay informed about evolving fashion trends and consumer preferences in the target market. Being adaptable allows you to respond promptly to changes and maintain competitiveness.
By implementing these strategies, you can effectively export modest wear from Indonesia to new markets, cater to diverse consumer needs, and achieve sustainable growth.
Seizing global growth opportunities in the modest wear market
The modest wear market presents significant growth potential internationally, driven by the increasing demand for fashionable yet modest clothing. As this market expands, businesses must carefully consider key factors such as understanding local cultural nuances, aligning product offerings with regional preferences, and utilizing effective marketing strategies. It is also essential to leverage e-commerce platforms and digital tools to reach a broader audience.
A seamless shopping experience is crucial in maintaining customer trust, and this extends to international shipping in Indonesia. By partnering with reliable international shipping services like DHL Express, businesses in Indonesia can ensure timely and efficient delivery to customers worldwide, addressing the complexities of international logistics, customs, and duties. Offering multiple shipping options and transparent tracking systems further enhances the customer experience, building loyalty across borders. Additionally, partnering with a trusted shipping provider helps mitigate the challenges of delivery delays and damaged goods, ensuring that customers receive their products in perfect condition, regardless of location.
