In today’s business landscape, a reliable internet connection is indispensable. However, managing its cost is crucial, especially for small businesses where every shilling counts. In Kenya, internet costs are among the highest in Sub-Saharan Africa, presenting a significant challenge for small businesses striving to manage their expenses. On average, fixed broadband costs around USD 48.11 (KES 6,205.23) per month.
Kenya’s broadband internet speed averages 9.78 Mbps, significantly lower than South Africa’s 49.71 Mbps. In comparison, Nigeria offers speeds of 26.48 Mbps, Morocco at 36.53 Mbps, Egypt at 22.11 Mbps, and the global average stands at 48.61 Mbps.
Reliable and efficient internet is vital for everything from communicating with customers to managing online sales. However, high costs can erode your profits and hinder growth. Below, we offer practical strategies to help you manage your internet costs, enabling you to focus on growing your business without breaking the bank.
Analyse Your Internet Bill
Understanding your current bill is the first step towards managing costs. Many businesses pay their bills without scrutinising what they are charged for. Are you paying for a speed tier you do not need? Are there hidden fees or extra charges? What download and upload speeds are you supposed to receive? By knowing what you are paying for, you can make informed decisions about where to cut costs.
Identify Your Internet Speed Requirement
Not every business requires lightning-fast internet. Depending on the nature of your business, you might manage with a lower-speed plan. For instance, if your business primarily involves sending emails and browsing the web, you probably do not need a high-speed connection. However, if you are running an online store or dealing with large file transfers, higher speeds might be necessary. Matching your internet speed to your business needs can help avoid unnecessary expenses.
Minimise Connected Devices
Every device connected to your internet network consumes bandwidth. The more devices you have, the more bandwidth you need, and the higher your costs can be. Evaluate the number of devices connected to your network and determine which ones are necessary. Disconnect any non-essential devices. This reduction not only lowers your internet usage but can also improve the performance of your essential devices.
Compare Available Options
Kenya has several internet service providers (ISPs), each offering different packages and prices. Don’t settle for the first option you come across. Take the time to compare different ISPs and their offerings. Look for promotions or bundled services that might reduce your costs. Some providers may offer packages better suited to your business needs at a lower cost. By shopping around, you might find a better deal that can save your business money.
Consider Your Modem or Router
The equipment you use can significantly impact your internet performance and cost. Older modems or routers might not support the latest technologies, resulting in slower speeds and the need for a more expensive plan. Investing in a modern, high-quality modem or router can improve your internet speed and allow you to downgrade to a less expensive plan without sacrificing performance. Additionally, some ISPs charge a monthly fee for equipment rental—consider buying your modem and router to eliminate this recurring cost.
Switch to Mobile Hotspots
For businesses with low internet usage or those in areas without reliable fixed broadband, mobile hotspots can be a cheaper option. A mobile hotspot allows you to connect multiple devices to the internet using cellular data. While this option may not be suitable for all businesses, it can be a viable solution for those looking to reduce their internet costs.
Conclusion
With internet costs being high, small businesses need to manage their internet expenses wisely. By following the steps outlined above, you can significantly reduce your internet costs. These strategies will not only help you save money but also ensure that your business stays efficient and competitive in the digital age.
