Opportunities for exporting sustainable toys in Sri Lanka

The global toy market is undergoing a significant transformation, driven by increasing consumer awareness of environmental issues and a growing demand for sustainable products. A recent report by Maximize Market Research estimated the global sustainable toys market size at US$22,472.6 million in 2023¹ and projected it to grow at a compound annual growth rate (CAGR) of 12.7% to hit US$51,894.44 million by 2030. This shift in consumer preferences presents a golden opportunity for Sri Lankan exporters to tap into the burgeoning market for sustainable toys and showcase their unique capabilities in producing environmentally friendly and ethically sourced playthings.

Sustainable toys are typically characterized by the use of eco-friendly materials, ethical production practices, and a focus on minimizing environmental impact throughout their lifecycle. This includes toys made from recycled or renewable resources, those produced under fair labor conditions, and those designed for durability and longevity to reduce waste.

Benefits of exporting sustainable toys from Sri Lanka

Sri Lanka possesses several unique advantages that position it as an ideal source for sustainable toys:

• Rich natural resources: Sri Lanka boasts an abundance of natural resources that can be utilized to create eco-friendly toys. Natural rubber, coir, bamboo, and organic cotton are readily available and can be transformed into unique and sustainable playthings that appeal to environmentally conscious consumers.
• Skilled craftsmanship & heritage: Sri Lanka has a rich tradition of craftsmanship and artistry, passed down through generations. This expertise can be leveraged to produce high-quality, handcrafted sustainable toys that stand out in the global market. These handcrafted toys not only showcase Sri Lankan heritage but also offer a unique appeal compared to mass-produced alternatives.
• Positive brand image: Exporting eco-friendly toys can enhance a company's reputation and appeal to environmentally conscious consumers globally. By aligning with ethical and sustainable practices, Sri Lankan exporters can attract customers who prioritize eco-friendly products and support businesses that share their values.

Key markets for Sri Lankan sustainable toy exporters

Sri Lankan toy exporters can target various international markets with strong demand for sustainable products:

• Developed countries with strong eco-consciousness: Markets like Europe, North America, and Australia have high levels of consumer awareness regarding sustainability and ethical production. In the EU, for instance, a 2023 Eurobarometer survey by the European Union found that 73% of consumers consider the environmental impact of a product when making purchasing decisions². These regions present significant opportunities for Sri Lankan exporters who can meet the stringent requirements and cater to the discerning preferences of these markets.
• Emerging markets with growing middle-class: Countries with increasing disposable incomes and a rising awareness of sustainability, such as those in Southeast Asia and Latin America, also offer potential for Sri Lankan toy exporters. As these markets mature, the demand for sustainable and ethically produced goods is expected to rise, especially among younger consumers, creating new avenues for growth. For example, a Cube Asia study in 2024 found that 92% of consumers in Southeast Asia are willing to pay more for sustainable products³.
• Niche markets focused on specific types of sustainable toys: Explore opportunities in niche markets that cater to specific types of sustainable toys, such as educational toys, wooden toys, or toys made from specific natural materials. These specialized markets often have dedicated customer bases actively seeking unique and eco-friendly products.

Navigating the export procedure for sustainable toys in Sri Lanka

Exporting eco-friendly toys from Sri Lanka involves several key steps:

• Complying with international standards: This is crucial for accessing global markets and ensuring consumer safety.
  • Safety regulations: Ensure your toys meet the safety requirements of your target markets. This includes adhering to regulations like the European Union's CE marking, the United States' ASTM standards, and other relevant international toy safety directives.
  • Certifications: Obtain necessary certifications from accredited testing laboratories to demonstrate compliance with these standards. This not only assures buyers of your product's safety but also facilitates smoother customs clearance.
  • Sri Lanka export regulations: Familiarize yourself with Sri Lanka's specific export regulations for toys. This may involve obtaining an export license from the Export Development Board (EDB) and complying with labeling requirements in Sinhala, Tamil, and English.
• Packaging & labeling: Sustainable practices should extend to your packaging and labeling.
  • Eco-friendly materials: Utilize eco-friendly packaging materials, such as recycled cardboard or biodegradable plastics, to minimize your environmental footprint.
  • Informative labeling: Clearly label your products to highlight their sustainable aspects, such as the use of natural materials or ethical production practices. Consider using eco-labels, such as the FSC certification for sustainably sourced wood, to further demonstrate your commitment to environmental responsibility.
  • Country-specific labeling: Be aware of and adhere to labeling requirements in your target markets. This may include language requirements, specific warnings, and information on the country of origin.
• Logistics & Shipping: Efficient and reliable shipping is crucial for timely delivery and customer satisfaction.
  • Choosing the right partner: Choose reliable logistics partners, such as DHL Express, for efficient and timely delivery of your toys to international markets. Consider factors like shipping costs, transit times, and customs clearance expertise when selecting a logistics provider.
  • Leveraging expertise: Leverage DHL's extensive global network and customs expertise to navigate international shipping regulations and ensure smooth delivery to your target markets.
  • Optimizing shipping costs: Explore different shipping options and optimize your packaging to minimize shipping costs without compromising on the safety and protection of your products.
  • Documentation: Ensure you have all the necessary shipping documents, including commercial invoices, packing lists, and certificates of origin, accurately filled out to avoid customs delays.
• Customs clearance: Navigate customs procedures efficiently to avoid delays and additional costs.
  • Harmonized System (HS) codes: Accurately classify your products using HS codes to determine the correct tariffs and duties.
  • Documentation: Provide complete and accurate customs documentation to ensure smooth clearance.
  • Partnering with experts: Consider utilizing DHL's customs brokerage services to streamline the customs clearance process and minimize potential delays.

By meticulously addressing each of these steps, Sri Lankan toy exporters can ensure their sustainable products reach international markets efficiently and effectively.

Tips for success in the sustainable toys export market

• Focus on quality, durability, and innovation: Create well-designed, long-lasting toys that appeal to both children and parents. Durability not only ensures customer satisfaction but also aligns with sustainability principles by reducing the need for frequent replacements.
• Tell a compelling story: Highlight the unique aspects of your toys, such as the use of Sri Lankan craftsmanship, sustainable materials, and ethical production practices. Craft a compelling brand story that resonates with environmentally conscious consumers.
• Build strong relationships with buyers: Foster trust and long-term partnerships with international buyers and distributors. Attend trade shows, engage in online communities, and leverage digital marketing to connect with potential partners.
• Utilize digital marketing and online platforms: Leverage online channels, such as your company website, social media platforms, and e-commerce marketplaces, to showcase your products, reach a wider audience, and connect with potential customers.

Streamlining exports with DHL Express

DHL Express is a trusted logistics partner for Sri Lankan exporters, offering a global network and efficient shipping solutions to ensure timely delivery to various international markets. Our expertise in handling and shipping a wide range of products, including delicate and valuable items like toys, ensures your shipments arrive in pristine condition.

 We also provide value-added services, such as international customs clearance assistance and worldwide shipment tracking, to simplify the export process.

Open a business account with us today.