Setting up a comprehensive delivery page on your e-commerce website is more than just a formality. It's an opportunity to connect with your customers, set clear expectations, and showcase your brand's commitment to seamless service. This aspect of your website is where clarity meets convenience, helping Sri Lankan and global customers understand exactly what to expect when they make a purchase.
Let's explore how to craft a shipping information page that not only informs but also enhances your customer's experience.
What do you write on an e-commerce shipping policy or shipping information page?
While there is no one-size-fits-all template or example, there is key shipping policy information to always have published on your online store, whether you’re a small e-commerce business or an enterprise.
1. Define your expected delivery times
Transparency is key when it comes to delivery times. Clarify how long the fulfilment process takes before dispatch, and detail the expected delivery times, both domestically and internationally. For example, while local orders might reach your customer's doorstep in a few days, overseas orders could take up to two weeks, unless you’ve engaged an international express shipping provider that offers priority deliveries.
Differentiating these timelines by region in detail also sets realistic expectations, builds trust and promotes customer satisfaction.
2. State your delivery fees
Navigating delivery fees can be tricky, but clarity here can turn website browsers into buyers. If you can't offer flat rates, provide estimates based on weight or destination. If you offer free shipping, make sure customers know how much they need to spend to qualify. This transparency on your delivery information page eliminates surprises at checkout and helps build a loyal customer base.
3. Cover possible delivery challenges and solutions
In the dynamic world of shipping, delays happen. The key is how you handle them. Let your customers know that you're prepared. For instance, partnering with DHL Express means they get real-time updates and swift resolutions to any shipping hiccups. This level of proactive communication on such delivery information can turn a potentially negative experience into a positive one.
4. Be transparent about your shipping partner(s)
On the note of partnership, showcasing your engagement with renowned shipping companies like DHL Express can elevate your brand's credibility. Explain the perks: customers can track their orders, update shipping details on the go, and enjoy a hassle-free delivery experience. This transparency not only builds trust but also gives your customers a sense of control and security.
5. Explain what customers can do after receiving their items
Your relationship with the customer doesn't end at delivery. Guide them through what comes next – be it leaving feedback about the shipping experience or understanding how to use the product. Most importantly, provide information on navigating returns. A clear, concise returns policy is essential here; it reassures customers that support continues even after the sale is complete.
