If you're planning to start an online business or scale your current Amazon store, one of the most important steps is choosing the right products to sell. Identifying the best-selling products on Amazon is a key factor in determining your store’s long-term success. Even with great branding or a sleek storefront, your business won't thrive if you are not offering products people actually want to buy. Understanding the right product selection can help you capture market trends, outperform competitors, and drive consistent revenue.
This guide will walk you through some essential product research tools and strategies to help you identify profitable products on Amazon, monitor trends, and make data-backed decisions.
Best tools for finding e-commerce best-sellers
Identifying the top-selling items on Amazon starts with effective product research. With the right research tools, you can analyze trends, track consumer behavior, and uncover high-demand products that offer strong sales potential. These tools are essential for sellers looking to stay competitive in a fast-paced e-commerce sector.
Search-based tools (Trend analysis & consumer insights)
- Google Trends: Google Trends allows you to monitor search volume over time, helping you identify popular products and seasonal demand patterns. This free tool is essential for gauging the popularity of potential product ideas.
- TrendWatching: TrendWatching offers global consumer insights and forecasts long-term industry trends. It’s particularly useful for spotting emerging trends before they become mainstream, allowing you to stay ahead of the competition.
- Trend Hunter: Trend Hunter is a crowdsourced platform that provides detailed reports on product innovations across various industries, including tech, fashion, and lifestyle. It’s a great tool for uncovering new product ideas and market shifts.
- Exploding Topics: Exploding Topics uses AI to identify rising trends and trending products before they reach peak popularity, giving you the chance to capitalize on high-potential products early. It’s a fast, reliable way to uncover promising products with minimal research time, helping you jump on hot opportunities ahead of the curve.
These search-based product research tools help identify broader market trends and consumer demand across different industries, guiding you toward winning product ideas.
How to identify best-selling & profitable products on Amazon
Step 1: Validate demand & competition
- Use tools like Amazon Best Sellers and Movers & Shakers to identify trending items on the platform. These lists highlight products that are currently performing well in various categories.
- Cross-reference this with Google Trends and Exploding Topics to gauge external search interest and validate the demand.
- Pay attention to the competition level—look for high-demand products that have relatively low competition. Ideally, this combination allows you to capture market share without overwhelming your store with competitors.
Step 2: Assess profitability & costs
- Use Amazon’s FBA (Fulfillment by Amazon) Revenue Calculator to estimate fees, shipping costs, and potential profits for a product. This tool helps you understand the financial aspects of selling on Amazon, ensuring you’re choosing products with sufficient profit margins.
- Consider the full cost structure, including supplier pricing, shipping costs, and Amazon fees. Aim for products that balance affordability with demand to maximize your profitability.
Step 3: Choose evergreen vs. seasonal products
- Evergreen products: These products are consistently in demand throughout the year, such as kitchen tools or office supplies. They offer a reliable income stream and require less fluctuation in inventory management.
- Seasonal products: These products experience surges in demand during specific times of the year, such as holiday décor or summer gear. While they can provide high sales, they also require precise inventory planning to match seasonal peaks.
- Hybrid approach: Balancing both evergreen and seasonal products can provide consistent sales year-round, giving you a diverse product range that adapts to various customer needs.
The best method to determine the best-selling products is to use a combination of the above research tools. Cross-reference your findings to spot products that are trending across multiple platforms. If a product is showing an uptick in sales across several tools, there’s a very high chance they’re high potential customers and the ones to look at stocking in your e-commerce store.
Trending Amazon products to watch in 2025
While trends evolve quickly, some categories consistently perform well. Here are several categories to keep an eye on in 2025:
- Electronics & accessories: Smart home gadgets, gaming accessories, and wireless earbuds are expected to remain popular. Look out for tech innovations that are set to change everyday experiences.
- Health & wellness: The health-conscious consumer continues to thrive. Products like home fitness equipment, supplements, and posture correctors will be in high demand as more people focus on well-being and fitness.
- Sustainable products: Eco-friendly products, including reusable household items and biodegradable packaging, are rapidly gaining traction. With increasing consumer awareness of sustainability, these products are set to grow.
- Pet products: The pet industry continues to flourish, with products such as smart pet feeders, eco-friendly toys, and health monitors becoming more popular. This category offers ample opportunities for niche products catering to pet owners.
- Home & kitchen: Multifunctional cookware and space-saving organizers are gaining popularity as people seek more efficient ways to manage their homes. These products can offer lasting appeal, especially in smaller living spaces.
Tip: To stay ahead, regularly check Amazon Movers & Shakers for weekly updates on fast-growing product categories. This tool helps you track emerging trends and identify products with rapid growth. Additionally, leverage social media to drive traffic and sales to your e-commerce business, boosting visibility and engagement.
Scaling your Amazon business with the right logistics partner
Efficient logistics are crucial to maintaining a successful e-commerce store. Timely and reliable international delivery not only enhances customer satisfaction but also strengthens your business’s reputation, enhances operational efficiency, and drives profitability on your Amazon store.
DHL Express offers key logistics solutions for Amazon sellers to stay competitive in the global e-commerce space. Whether you're shipping locally or internationally from Malaysia, DHL Express ensures your products move swiftly and securely. Key benefits of partnering with DHL Express include:
- Fast international shipping: This ensures your products reach your customers without delay. DHL’s global network and time-definite delivery options help you meet Amazon's strict inbound performance standards and customer expectations.
- Cross-border shipping expertise: Streamlines deliveries to Amazon's global warehouses for a more efficient and scalable supply chain. Benefit from tailored solutions for international markets, optimized routing, and local knowledge for smoother last-mile delivery.
- Seamless customs clearance: Leverage deep regulatory knowledge to minimize disruptions and prevent costly delays. DHL Express handles complex customs documentation and clearance procedures, helping you avoid compliance issues and keep orders moving.
- End-to-end tracking visibility: Provides real-time updates for both you and your customers, enhancing transparency and trust. Easily monitor parcel movement across borders and stay informed at every stage of the international delivery journey.
By partnering with DHL Express, you can streamline your logistics, reduce delays, and enhance your customer service.
