Increasing urbanization is making last-mile delivery more complex – and more critical – for the success of e-commerce companies, according to findings from market research company Euromonitor.
With over 600 million more people forecast to live in urban environments by 2030 and new technologies creating opportunities for both service enhancement and disruption, online retailers and their last-mile logistics partners are being challenged to embrace bold new approaches to survive and compete.
Alongside the increasing complexities of satisfying more urbanized communities, demand from the modern-day consumer has also intensified. Customers don't only expect speed and efficiency, they also call for sustainable logistics and eco-friendly packaging methods, making an all-pleasing last mile delivery solution in 2019 very difficult to achieve.
In our white paper, Shortening the Last Mile: Winning Logistics Strategies in the Race to the Urban Consumer, DHL and Euromonitor have identified the four main trends that are shaping urban last-mile transportation so your business can stay ahead of the curve – localized delivery, flexi-delivery networks, seasonal logistics and evolving technologies – and ways in which companies can adapt their supply chains to the changing market environment and achieve competitive advantage in e-commerce shipping solutions.
