The USA remains one of the most attractive export markets for New Zealand businesses, with growing demand for high-quality Kiwi products, from dairy and meat to beauty and wellness items. According to the Office of the United States Trade Representative, U.S. goods imports from New Zealand totaled US$5.6 billion in 2024, marking a 1.4% increase from the previous year1. Similarly, data from New Zealand Foreign Affairs and Trade highlights that the USA is New Zealand’s third-largest export market, with goods exports valued at NZ$8.3 billion in 2023, reflecting a 5.8% growth that year. The momentum continued into 2024, with first-quarter trade growing by 14% year-on-year, largely driven by increased dairy and meat exports in February that year2.
With this rising trade volume, New Zealand businesses looking to expand into the U.S. market must ensure their shipping processes are efficient, compliant, and cost-effective. Navigating customs regulations, packaging guidelines, and logistical challenges is essential to avoid delays and unexpected costs. This guide outlines everything you need to know about shipping from New Zealand to the USA, from key export requirements to best practices for smooth delivery — and how DHL Express can help streamline the process with tailored international shipping solutions.
Why choose the USA as a key export market?
The USA presents vast opportunities for New Zealand businesses looking to expand internationally. With a population of over 330 million3, the USA offers a large and diverse consumer base, making it a lucrative destination for exporters.
Key reasons why New Zealand businesses export to the US:
- High demand for New Zealand-made goods – American consumers seek premium food, beverages, and natural wellness products. For instance, the U.S. remains New Zealand’s number one export destination for wine, with exports valued at NZ$797 million in 2023. In fact, after Italy and France, New Zealand is the third-largest wine supplier to the U.S. market4.
- E-commerce growth – Online marketplaces and direct-to-consumer models allow businesses to reach niche audiences.
- Favorable trade conditions – New Zealand enjoys a strong trade relationship with the USA, easing market entry for businesses.
What you need to know before sending parcels to the US
1. Customs regulations and documentation
Proper documentation is essential for smooth customs clearance when shipping to the US. Missing or incorrect paperwork can lead to delays, fines, or even the rejection of shipments. To avoid such issues, businesses should prepare the following key documents:
- Waybill – Must include a complete and accurate description of goods.
- Commercial invoice – Should provide a detailed breakdown of costs, including:
- Goods value
- Freight charges
- Insurance costs
- Signature requirements (e.g., the number of originals or copies needed)
- Packing list – Outlines the shipment’s contents, dimensions, and weight.
- Certificate of origin – Required for certain goods to qualify for Free Trade Agreements (FTAs) and preferential duty rates.
- Permits – Needed for restricted goods, such as animal products (e.g., Fish and Wildlife Service (FWS) permits).
- Required Certificates – If applicable, include certificates for Free Trade Agreements and Returned Goods to comply with trade regulations.
Navigating USA customs requirements can be complex. DHL Express offers pre-clearance services and expert guidance to help businesses comply with regulations and avoid unnecessary delays.
2. Restricted and prohibited items
The US customs enforces strict import regulations on certain goods. Items such as agricultural products, alcohol, pharmaceuticals, and hazardous materials may require special permits or be entirely prohibited. Before shipping, check the U.S. Customs and Border Protection (CBP) guidelines to ensure compliance to regulations.
3. Duty and tax considerations
The USA’s de minimis value allows shipments valued under USD 800 to enter duty-free, benefiting businesses sending small packages. However, shipments exceeding this threshold are subject to import duties and taxes, which vary based on product classification and country of origin.
For New Zealand businesses importing goods from China to the USA, it's important to consider recent tariff changes. In February 2025, an executive action introduced by former U.S. President Donald Trump imposed an additional 10% tariff on imports of China-origin goods. This is in addition to existing tariffs, which can range from 7.5% to 100% depending on the product category5.
Since tariffs are based on the country of origin, not the shipment location, goods manufactured in China but shipped from New Zealand (or any other country) to the USA would still be subject to these tariffs. To avoid unexpected costs and clearance delays, businesses should:
- Accurately declare the country of origin for all products.
- Verify applicable tariff rates before shipping to understand total landed costs.
How to prepare your shipments to the US
1. Packaging best practices
Proper packaging protects goods from damage during transit. Follow these tips to ensure secure delivery:
- Use sturdy boxes and high-quality materials.
- Add cushioning for fragile items.
- Seal packages securely to prevent tampering.
2. Labeling requirements
Correct labeling is essential for customs clearance and efficient delivery. Ensure your shipments include:
- Sender and recipient details.
- A clear product description.
- Special handling labels, such as “Fragile” or “This Side Up.”
3. Real-time tracking and customer communication
Customers today expect full transparency when shopping online, making real-time tracking an essential feature for businesses offering international shipping. Advanced tracking tools allow businesses to monitor shipments at every stage, ensuring that both sellers and buyers have visibility over the delivery process. Proactive communication is equally important — keeping customers informed about estimated delivery times, potential delays, and shipment status updates enhances the overall buying experience.
Common challenges of international shipping to the US and how to overcome them
International shipping comes with its share of challenges, but businesses can take proactive steps to mitigate potential risks. Customs delays, for instance, can cause significant disruptions. To avoid clearance hold-ups, businesses should ensure that all shipping documentation is accurate and complete before dispatching their shipments.
Another common issue is damage during transit. Proper packaging is key to preventing product damage during international shipping, especially for fragile or high-value goods. Using durable packaging materials and following industry-recommended packing guidelines can help safeguard shipments against rough handling.
Last-mile delivery challenges can significantly impact the customer experience, particularly in remote or hard-to-reach locations. Delays and logistical inefficiencies in this final stage of delivery can lead to dissatisfied customers and increased operational costs. To mitigate these issues, businesses should partner with a reliable logistics provider like DHL Express, which has an extensive global network and expertise in handling international shipments.
DHL Express: Your partner for seamless international shipping to the US
1. Fast and reliable delivery
DHL Express offers time-definite delivery services, ensuring parcels reach their destination quickly.
2. Expertise in international shipping
With decades of experience, DHL Express simplifies customs clearance and logistics, ensuring smooth deliveries across all 50 states in the USA. Our global network helps businesses scale their international shipping operations with confidence.
3. Tailored solutions for different needs
From food exports to e-commerce fulfillment, DHL provides specialized shipping solutions. Additionally, businesses looking for sustainable options can opt for GoGreen Plus, reducing carbon emissions without compromising speed.
Simplifying shipping from New Zealand to the USA
Expanding into the U.S. market presents a significant growth opportunity for New Zealand businesses, with rising demand for Kiwi-made goods across various industries.
By following best practices and leveraging efficient logistics solutions, businesses can streamline their shipping operations while reducing costs and minimizing disruptions. Partnering with an experienced shipping provider like DHL Express ensures that businesses benefit from fast and reliable deliveries, expert customs support, and real-time tracking tools — all essential for maintaining a seamless international shipping experience.
Whether you’re sending small parcels or high-value goods, DHL Express provides tailored solutions to help your business scale confidently in the U.S. market. Open a DHL Express business account today and take the next step toward expanding your global reach with ease.
