Thailand is recognized as one of the largest exporters of canned fish and processed products, according to The Nation. In the first five months of 2024 alone (January to May), the Thai canned and processed fish industry generated a total of US$1.14 billion. This success is largely driven by Thailand's free trade agreements with countries like Japan, Chile, Peru, China, and its neighboring nations. Additionally, the country has been expanding its reach to other regions, with significant exports to the U.S. and Australia.
However, one emerging market for the Thai canned food industry is the Middle East. In fact, according to Asia Food & Beverages, Thailand made progress in this region, exporting canned tuna to Saudi Arabia valued at US$137.92 million and to Libya, amounting to US$150.37 million in 2023.
With these promising export figures, it's essential for business owners to understand the appeal of Thai canned fishseafood in the Middle East. By doing so, they can develop effective strategies to strengthen their presence in this competitive market and capitalize on growing demand.
Why are Thai canned food products increasing in popularity in the Middle East?
The fishing industry is a key player in Thailand’s agriculture and food supply, according to Statista. Bordered by two seas, the Gulf of Thailand and the Andaman Sea, the country is rich in seafood and is one of the world’s largest producers and exporters of fish and fishery products. Aside from its abundance of seafood and diverse marine life, another key part of the country’s success in the food export market is the cuisine itself. Canned seafood, in particular, offers a convenient and accessible way for consumers in the Middle East to experience the essence of Thai cuisine.
The popularity of Thai canned seafood exports in the Middle East could be attributed to the intersection of culinary traditions. Both Thai and Middle Eastern cuisines emphasize the use of bold spices and aromatic herbs, creating a natural affinity between the two. The complex flavor profiles of Thai canned seafood resonate with the Middle Eastern palate, offering a familiar yet exciting culinary experience.
The canned seafood sensations shoppers crave
These are some of the canned seafood export products that have the potential to become a staple in Middle Eastern kitchens:
1. Tuna with a Thai twist
Canned tuna is one of Thailand’s top export products, offering a distinct variety that sets them apart from typical options. Combining high-quality tuna sourced from Thailand’s rich waters with bold flavors, these products deliver unique taste experiences. Varieties like tuna in chili sauce, tom yum, and green curry bring a Thai twist to this globally loved seafood.
Thai canned tuna is incredibly versatile and can easily be incorporated into Middle Eastern cuisine. Whether used in sandwiches, salads, or rice bowls, the flavorful combinations provide a delightful fusion of Thai and Middle Eastern culinary traditions. This versatility, combined with the superior quality of Thai tuna, positions it as an appealing option for consumers across the region.
2. Mackerel magic: A nutritious staple
Canned mackerel is a popular, affordable, and highly nutritious seafood option in the Middle East, and Thailand offers an array of mackerel products that cater to regional tastes. Thai canned mackerel comes in various flavorful preparations, including tomato sauce, soy sauce, and chili sauce, providing a range of options to suit different preferences.
Mackerel is not only delicious but packed with health benefits. It is rich in omega-3 fatty acids, protein, and essential vitamins, making it a desirable addition to the diet. As Middle Eastern consumers become more health-conscious, the nutritional value of Thai canned mackerel makes it an attractive choice for families looking for affordable and wholesome meal options.
3. Sardines with a Thai zing
Thailand’s canned sardines offer a unique twist on this familiar seafood, featuring bold flavors and innovative preparations. From sardines in chili sauce to those marinated in traditional Thai spices, these products bring a fresh and exciting option to the Middle Eastern market.
This canned food option is versatile and can be enjoyed as a snack, appetizer, or an ingredient in various dishes. This makes canned sardines from Thailand a popular choice for consumers looking for a quick and satisfying meal that doesn’t compromise on taste.
4. Beyond tuna, mackerel, and sardines: Other canned seafood delights
In addition to its renowned tuna, mackerel, and sardine offerings, Thailand’s canned seafood industry also features a diverse selection of products such as canned salmon, crab, and shrimp. The growing popularity of these products in Middle Eastern kitchens can be attributed to their convenience and versatility.
With these canned seafood options, consumers can quickly prepare flavorful dishes without the need for fresh seafood, which may be more expensive or less accessible in certain regions. Whether used in quick weeknight meals or incorporated into traditional Middle Eastern recipes, Thai canned seafood products offer a practical and delicious solution for busy households.
The appeal of these products is further enhanced by the fact that they maintain the high standards of quality and freshness that Thai seafood is known for globally.
Overcoming the challenges of shipping Thai seafood to the Middle East
Shipping Thai seafood to the Middle East presents unique logistical challenges. Ensuring product quality during transit requires careful attention to packaging, including selecting durable materials, using protective inner packaging, and ensuring moisture protection and secure sealing. Proper loading techniques are equally crucial, involving careful weight distribution, secure stacking, and proper handling to prevent damage.
Another key challenge is navigating customs regulations in the destination country, which can vary significantly across the Middle East. In-depth knowledge and proper compliance with these regulations areis crucial for a smooth and efficient shipping process.
To overcome these challenges, exporters can rely on the expertise of logistics partners like DHL Express, who specialize in international shipping. DHL Express ensures that your packages remain within the required temperature range throughout their journey. Our extensive global network and knowledge of local customs regulations simplify the process of shipping food exports from Thailand to countries in the Middle East, ensuring timely and safe deliveries.
By partnering with DHL Express, Thai seafood exporters can provide reliable, efficient shipping services that preserve the quality of their products, helping them meet the growing demand in the Middle Eastern market. Open a business account with us today to get started.
For more tips on shipping to the Middle East, see our guide on exporting to the UAE and exporting to Kuwait.
