Amazon offers Thai businesses an unparalleled opportunity to access a global marketplace and expand their customer base exponentially. With eCommerce revenue in Thailand projected to reach US$22.84 billion in 20251, there's no better time to leverage the power of Amazon.
This guide will equip businesses with the essential knowledge and tools to become a successful Amazon seller, covering everything from how to set up an account to sending parcels overseas.
What is Amazon?
For most people around the world, Amazon needs no introduction. It is a global online marketplace where you can find almost anything you can imagine, making it a popular destination for online shoppers.
Thai exporters, from clothing brands to health supplements and food and beverage suppliers, can tap into Amazon's global audience without having to invest in physical stores or overseas marketing campaigns.
What is Amazon Prime?
Amazon Prime is a paid subscription service that offers members several benefits, including free two-day shipping on eligible items and exclusive deals and discounts. For Thai businesses, offering Prime-eligible products can significantly increase visibility and attract customers.
How to become an Amazon seller
The process of how to sell on Amazon is straightforward. First, you'll need to register a seller account, choosing between an Individual plan and a Professional plan (for higher-volume sellers). Each plan has different fees and features, so it's important to choose the one that best suits your business needs.
What is Amazon Seller Central?
Amazon Seller Central is your command center for managing your online business on Amazon. For Thai businesses, Seller Central provides a user-friendly platform to manage the intricacies of selling on Amazon and access a wealth of resources and support on how to optimize your Amazon listings.
How to create an Amazon storefront
Once you've registered your seller account, you can create a dedicated storefront for your brand on Amazon. This allows you to showcase your products in a customized and branded environment.
To create an Amazon storefront, you'll need to provide basic information about your brand, upload your logo, and list your products. You can then customize your storefront with images, videos, and text to create a unique and visually appealing shopping destination.
How to promote your product on Amazon
Once you’ve figured out how to sell your products on Amazon, the next step is marketing. Amazon offers a variety of advertising options to help you promote your products and reach a wider audience. Sponsored Products, for example, allow you to create targeted ads that appear alongside search results.
Optimizing your product listings for search visibility is crucial for attracting organic traffic. This includes using relevant keywords in your product titles and descriptions and showcasing your products with high-quality images.
International shipping to Amazon buyers
When selling on Amazon, you have two primary fulfillment methods:
What is Amazon FBA?
Fulfillment by Amazon (FBA) is a service where Amazon is your shipping partner and handles the storage, packing, and shipping of your products.
What is Amazon FBM?
Fulfillment by Merchant (FBM) is where you, as the seller, are responsible for storing, packing, and shipping your products. This gives you more control over the fulfillment process but requires more logistical management. For businesses looking at how to start selling on Amazon, working with a trusted and reliable delivery service provider is important for maintaining a positive brand reputation.
For FBM orders, DHL Express offers fast and efficient international shipping solutions. With our extensive global network and expertise, we can help you deliver your products to customers around the world quickly and reliably.
Benefits of shipping with DHL Express
To fully capitalize on the vast potential of selling on Amazon, Thai businesses need reliable and efficient solutions to shipping from Thailand. This is where DHL Express comes in. We offer a comprehensive suite of services tailored to the needs of export businesses, ensuring that your products reach your customers quickly and reliably, no matter where they are in the world.
DHL Express offers a range of benefits for sending parcels overseas, including fast transit times, competitive rates, and reliable delivery services. Our user-friendly online tools make it easy to check shipping prices and delivery times, giving you greater transparency and control over your international shipments.
Create a DHL Express business account today and unlock the full potential of selling on Amazon. Our dedicated team of experts is ready to support your international shipping needs and help you navigate the complexities of cross-border trade.
