According to DHL Express's study, international express logistics leaders have served as partners who have been trusted to work closely with world-class fashion brands such as CFDA, etc., including designers, business owners in the fashion industry around the world, it found that the factors that help the fashion business succeed in the world over the long term, apart from the modern design attracting customers, there are many factors that need to pay attention and learn the real needs of customers to help customers return to buy your products as follows.
Product quality is the most important
DHL Express survey found that more than 37 percent of respondents support that quality is very important for making decision to buy fashion brands. Especially the Japanese who value the quality of things before other matters. Therefore, designers and fashion business owners should look for quality materials and international production standards in order to meet the needs of their customers.
Production ethics and eco-friendly
Customers in present times pay more attention to the product details such as source of material, employee welfare, and production processes, etc. According to DHL Express survey, international transportation leaders, it found that Customers from all over the world, especially customers in the UK, are highly concerned about ethical fashion products. 1 in 4 respondents commented that producing fair products for employees is important. 1 in 5 comments give attention to the brand's carbon footprint. In addition, 19 percent of customers pay attention to the fashion clothes that are biodegradable and environmentally friendly.
Green Supply Chain
In addition to the concern about production ethics and environmental-friendly materials, Current customers also consider the supply of materials, transportation and delivery of products that affect the environment. Based on MIT Sloan School of Management research, customers are more willing to pay more money if they know that the product brand uses environmental-friendly and social-responsible supply chain services. Therefore, if you want to be successful in the global fashion business, it is necessary to pay attention to work closely with international express logistics partners that least affect the environment. At present, DHL Express is the world's first international express delivery company with a focus on green transportation systems and aims to reduce pollution caused by transportation processes to be "zero" by 2050.
Make a difference for the brand with the speed of international express transportation
According to the DHL Express survey, it was found that factors make more than half of customers around the world order fashion products are convenience and delivery costs. While 37 percent commented that convenience and return are the most important. Such convenience includes the speed of international express delivery to the recipient as quickly as possible and reliability of safely delivery to the recipient and make the most impression for your customers.
