- The collection titled ‘DHL’s Timeless Journey: The Irreversible Spin by GENTLEWOMAN’ is inspired by DHL couriers who work every day to help customers cross borders, reach new markets and grow business worldwide
- The collection that marks DHL Express’ 50th anniversary in Thailand will be launched on 29th September 2023. All international orders will be delivered by DHL Express
- The partnership underscores GENTLEWOMAN’s ambition of global business expansion by leveraging DHL’s logistics network
Bangkok, 27th September 2023: DHL Express Thailand is celebrating 50 years of unwavering commitment to supporting local businesses launch on the global stage with a new fashion collaboration with GENTLEWOMAN. The leading fashion powerhouse based in Bangkok, will release a new collection called ‘DHL’s Timeless Journey: The Irreversible Spin by GENTLEWOMAN’ that embraces all forms of femininity, beauty and individuality. The collection aims to celebrate genderless fashion in contemporary streetwear, as well as artistic creativity, self-confidence and individuality empowerment.
The collection will launch globally on 29th September, and will showcase the iconic DHL logo across an array of products bearing the imprints of both GENTLEWOMAN and Gentle Littlewoman brands.
It also honors the DHL dedicated couriers who play a role in helping businesses expand across borders, or delivering a parcel to families and friends from afar. This collection is expertly crafted to harmonize with the dynamic urban lifestyle embraced by the new generation. Themed around streetwear and fearless fashion, it offers an array of distinct styles, empowering individuals with the confidence to dress with boundless creativity and unique flair.
Herbert Vongpusanachai, Managing Director, Thailand & Head of Indochina, DHL Express, says: “As we celebrate our 50th anniversary, we would like to highlight our commitment to be a leading international express service provider. Over the years, we have worked hard to support the growth and prosperity of many Thai businesses, and we are excited to be doing the same for GENTLEWOMAN, who has a passion to drive cross-border e-commerce and social sustainability. Both of us are firm on a customer-centric approach and are dedicated to diversity and inclusion so I am looking forward to seeing our collaboration’s impact on customers globally.”
Raya Wannapinyo, Co-founder of GENTLEWOMAN, says: “We are thrilled to commemorate DHL Express's 50th anniversary in Thailand. Our company believes in the transformative power of collaboration, especially with trailblazing visionaries like DHL Express. This partnership is about crafting something truly extraordinary, an endeavor that not only amplifies our brand's presence on the global stage and fuels cross-border e-commerce sales but also reinforces our unwavering commitment to empowering not only women but individuals worldwide. With this collaborative project, we anticipate soaring to unprecedented heights, catering to the multifaceted demands of our global clientele while giving inspiration across the globe to embrace confidence and style.”
Apparel is the top category for online purchases worldwide. With the global fashion e-commerce market projected to surge to $672 billion (USD) by 2023, it is evident that the fashion industry is rapidly evolving in the digital realm.
Wannapinyo continues, “Whether we opt for a "ship-to" or "ship-from" model, we are compelled to embrace the expertise of DHL Express, a global logistics leader to orchestrate efficient reverse logistics processes and empower us to successfully penetrate international markets including the Philippines, Singapore, Malaysia, and Indonesia.”
The limited edition collaboration includes a variety of versatile apparel tailored for everyone, including tops, bodysuits, T-shirts, shirts, vests, waistcoats, jackets, miniskirts, jeans, trousers, and shorts. The signature GENTLEWOMAN tote bag has been reborn in an exclusive limited edition, proudly showcasing DHL's iconic logo.
The collection is open for public sales worldwide on 29th September 2023, 10.00 (GMT+7) at https://www.GENTLEWOMANonline.com and in 15 physical stores in Thailand’s Bangkok, Phuket, and Khon Kaen.
