Delivering True Beauty in a BIG®, Global Way with DHL Express
For Beauty Industry Group (BIG®), it’s all about embracing your unique beauty. As an industry leader in hair solutions and extensions, the company’s mission is to empower people and inspire confidence. And with brands all around the world, BIG aims to broadcast its positive message globally.
However, like many companies during the COVID-19 pandemic, BIG and the businesses it operates were significantly impacted by supply chain interruptions and delays. For BIG, navigating a supply chain impacted by COVID-related interruptions and delays presented an unfamiliar challenge. Its leaders worked relentlessly to find innovative solutions and ultimately realized it needed a reliable and experienced logistics provider. That’s where DHL came in.
With support from the leading logistics provider, BIG benefited from predictable lead times and cost-effective shipping solutions, enabling more efficient management of its complex supply chain touchpoints. Challenges such as weight limits, capacity constraints, and worker shortages were also effectively resolved, ensuring smoother operations.
A Key Partnership: BIG and DHL Express
“Our customers, including those in new emerging markets, expect reliable, affordable and fast shipping, and together we are making it happen every day.”
Following the peak of the pandemic, beauty and wellness companies faced other unique obstacles, and adaptation and transformation became key to success. Once the supply chain challenges were under control, BIG met the evolving industry landscape by entering a growth phase - building brands, engaging new customers and moving strategically into new markets. DHL was once again there to support the acceleration.
“As we acquired more brands and our e-commerce business expanded globally, having a partner with international expertise and focus was critical to our success and growth,” said Shane Hunter. “Our customers, including those in new emerging markets, expect reliable, affordable and fast shipping, and together we are making it happen every day.”
Today, BIG, which started shipping its first brand out of its founder’s garage in Salt Lake City, is now a global house of brands operating all around the world, including the U.S., Canada, the U.K., Germany and Australia. Due to its commitment to international expansion, BIG has successfully entered new markets and transformed its logistics operations, significantly increasing its annual revenue and strengthening its position in the global market.
BIG Warehouse Expansion
To accommodate its growth, BIG has expanded from its 20,000 square foot warehouse to a 60,000 square foot state-of-the-art facility.
“The reliable and timely logistics services have enabled us to bring in more products, faster,” Shane Hunter said. “With our expanded space, we now have the capacity to manage a greater volume of inventory from our suppliers. And thanks to the dependable delivery schedules, once we receive our supplier’s products, we can then turn around and consistently deliver just as fast to our customers.”
Together, Beauty Industry Group and DHL Express have proven to be powerful partners that have propelled BIG to new heights. Backed by reliable logistics solutions, BIG is poised for continued growth, bringing beauty to a worldwide audience.
Click here to discover valuable insights and expert tips on how to navigate the complexities of shipping and logistics within the cosmetics industry.
