Accelerating Fashion and Sustainability: Ternua Takes on Global Expansion
We’re back with another unique fashion collaboration from a growing and innovative small business. In this limited-edition capsule collection, Ternua, a Spain-based outdoor apparel brand committed to reducing its impact on the environment, is collaborating with DHL on a collection that combines sustainable materials with functionality and the excitement of motorsports.
Accelerate by DHL x Ternua: A team effort
Accelerate by DHL x Ternua reflects the vision of all collaborators. Inspired by DHL-sponsored three-time Spanish IndyCar Champion Alex Palou of Chip Ganassi Racing, the collection is an opportunity to connect the Spanish brand with racing fans outside Ternua’s European home base.
DHL Express is already delivering Ternua to customers in 25 countries. With DHL’s long history of sponsoring motorsports, its international shipping expertise, and the popularity of IndyCar racing in the U.S. and Canada, this collection gives Ternua the unique opportunity to reach even more customers.
"Ternua’s team, fully aware that expanding an SME internationally is a significant challenge, approached the endeavor with a blend of passion and determination. At first, the collaboration with Chip Ganassi Racing surprised us, as we come from very different sectors. However, once we realized that we shared values of social responsibility, we knew we were on the right path” explains Edu Uribesalgo, Director of Innovation and Sustainability at Ternua Group.
A collaboration made to promote sustainable fashion
DHL and Ternua collaborated closely on the launch of this limited-edition capsule collection. From the beginning, Ternua has used recycled materials in each of its collections, and this new line is no exception. Each garment was designed with a focus on sustainability.
Thanks to their partnership with DHL, the collection also factors sustainability into how the product is delivered. With DHL's GoGreen Plus service, shipments will be sent to customers in the European Union, the U.S., and Canada with a smaller environmental impact through investments in Sustainable Aviation Fuel (SAF).
“This project reflects our shared values of responsibility and commitment to the environment. We want to be recognized not just as an outdoor apparel brand, but as a benchmark in sustainability and social responsibility, integrating art and culture through our garments,” explains the Director of Innovation and Sustainability at Ternua Group.
Ternua focuses its strategy on creating a narrative that resonates with conscious consumers. “The brand always emphasized its commitment to sustainability and the quality of its products. We want our customers to understand that every purchase they make contributes to a more sustainable future,” they added.
A small business sustainability success story
Thanks to their sustainability success, DHL Spain recognized Ternua Group's international expansion and its mission at their “DHL Atlas Awards” when the brand won the award for Most Sustainable Export in 2017. This is a clear reflection of their commitment to sustainable innovation and environmental responsibility, a mission they set out to achieve from the very start.
This founding philosophy has paid off. The collection advances the brand’s international expansion while offering a chance to demonstrate that it can combine business success with a sustainable approach. Ternua continues to work to inspire others to make responsible choices in their purchases, showcasing that fashion can be both functional and environmentally friendly.
