Meeting Vietnam's growing demand for bespoke fashion

Globally, the fashion industry is witnessing a surge in demand for made-to-measure clothing and other bespoke fashion items, and Vietnam is no exception. According to Business Research Insights, the global custom clothing market was valued at US$51.89 billion in 2023 and is estimated to reach US$131.6 billion by 2032¹. Furthermore, in the Asia Pacific region, specifically, Cognitive Market Research reports that the custom clothing market is expected to grow at a compound annual growth rate of 11.8% from 2024 to 2031, reaching a market size of US$11,549.50 million in 2024².

This growth is fueled by changing consumer perceptions of fashion trends, particularly among younger generations like Gen Z and Millennials, who are increasingly seeking unique, personalized clothing pieces that reflect their individuality. This presents a significant opportunity for local Vietnamese fashion labels that can cater to this growing demand for bespoke fashion, provided they are able to adapt to the evolving needs of this discerning market and partner with the right collaborators, such as DHL Express Vietnam.

Digitization and technology: the future of fashion in Vietnam

To effectively cater to the changing trends within the fashion industry, such as the growing demand for custom pieces and made-to-measure clothing, Vietnamese businesses must embrace digitization and technology to expand their business and streamline their operations. 

The role of e-commerce in driving personalization

As Technavio highlights, the global e-commerce market is experiencing immense growth due to increasing internet penetration and smartphone adoption³, particularly in developing countries. This trend is also evident in Vietnam, where e-commerce is rapidly expanding, providing new avenues for businesses to connect with customers and offer personalized shopping experiences. In fact, according to reports by Statista, revenue in Vietnam's e-commerce market is expected to show an annual growth rate of 11.21% from 2024 to 2029, resulting in a projected market volume of US$23.65 billion by 2029⁴.

This rise of e-commerce platforms provides a convenient and accessible way for customers to discover and purchase made-to-measure clothing and other bespoke fashion items. The global trend towards personalized fashion is undeniable, and e-commerce simply makes it even more convenient. Because of this increased convenience, fashion designers and e-commerce store owners globally can be empowered to offer customized fashion solutions.

Hyper-personalization in retail is also transforming the fashion industry, allowing businesses to cater to individual tastes and preferences. But what is hyper-personalization, exactly? It's the practice of using data and technology to create highly tailored experiences for individual customers. Therefore, in order for local businesses to keep pace with this trend, they need to consider and explore leveraging tools like social media trends, AI-powered design, and data analytics.

For example, AI algorithms can analyze customer data, such as past purchases, browsing history, and social media activity, to provide personalized recommendations and design suggestions. This allows businesses to offer a truly bespoke experience where customers can co-create their fashion items with the help of technology. Additionally, this level of personalization in online retail also increases the likelihood of a purchase by creating a more engaging and satisfying shopping experience that caters to individual needs and preferences, ultimately fostering a deeper connection and loyalty.

Collaborating for success: the supply chain's shift

Collaboration between suppliers and designers is essential to ensure fast production runs and meet the demands of personalized shopping. Wunderman Thompson's The Future Shopper Report 2023 suggests that almost half of the consumers worldwide (48%) would want faster delivery⁵, highlighting the need for agility in the fashion industry. However, the traditional fashion supply chain often involves long lead times, which can be a challenge for businesses offering custom-made clothing or other bespoke fashion items. But, by sourcing materials from flexible suppliers who can adapt to fast-changing fashion demands, Vietnamese business owners can overcome this challenge and ensure timely production.

For instance, designers can leverage digital platforms to connect with a wider network of suppliers, enabling them to source materials quickly and efficiently. This agility is crucial in the fast-paced world of fashion, where trends and customer preferences can change rapidly. Imagine a designer needing a specific type of fabric for a custom order. By utilizing a digital platform, they can quickly find and connect with suppliers who have that fabric in stock, reducing lead times and ensuring timely production.

Furthermore, collaborating with local designers and suppliers in Vietnam can foster innovation and flexibility in their supply chain and production. This allows bespoke fashion businesses to respond quickly to emerging trends and customer preferences, ensuring they remain competitive in the fast-paced world of fast fashion. Additionally, by working closely with local contacts, businesses can leverage their expertise and knowledge of their local market, ensuring their products resonate with local consumers.

The human-centered supply chain design: logistics for bespoke fashion

In bespoke fashion, logistics plays a crucial role in ensuring customer satisfaction and timely delivery. It's not just about moving products from one place to another; it's about creating a seamless and personalized experience that reflects the unique nature of custom-made clothing and accessories.

The role of flexible logistics in Vietnam's fashion industry

The fashion industry is highly competitive across all regions, and local businesses need to differentiate themselves to stand out. Choosing the right logistics partner, like DHL Express Vietnam, can be a key differentiator in this intensely competitive landscape. DHL Express Vietnam's logistics solutions cater to the demands of smaller, more customized production runs, providing the flexibility and speed required to meet the unique needs of bespoke fashion businesses.

Additionally, DHL Express Vietnam's ability to offer flexible global shipping options, fast delivery times, and access to global markets empowers Vietnamese fashion businesses to meet the growing demand for bespoke items both domestically and internationally. By leveraging DHL Express Vietnam's expertise in international shipping and shipping to and from Vietnam, businesses can streamline their logistics operations and ensure the timely delivery of their personalized products.

For example, DHL Express Vietnam's On-Demand Delivery service allows customers to choose their preferred delivery time and location, providing greater flexibility and convenience. This is particularly important for bespoke fashion items, as customers may have specific preferences for receiving their unique garments. DHL Express Vietnam's On-Demand Delivery service can accommodate this request, enhancing the customer experience and building brand loyalty.

Meeting local and global demands with DHL Express Vietnam

DHL Express Vietnam's expertise in delivering customized fashion pieces quickly and reliably, both within Vietnam and internationally, makes it an ideal partner for businesses in the bespoke fashion sector. From sourcing to final delivery and even garment packing, DHL Express Vietnam can simplify the entire process, ensuring customer satisfaction and brand loyalty.

Whether you're focused on selling locally or taking your fashion label international, efficient logistics is paramount in maintaining customer satisfaction, especially when dealing with highly personalized, time-sensitive orders. DHL Express Vietnam's commitment to timely and reliable delivery, coupled with its sustainable shipping solutions like GoGreen Plus, ensures that your bespoke fashion creations reach your customers in pristine condition while minimizing your environmental impact.

Open a DHL Express business account today to gain access to DHL Express Vietnam's comprehensive logistics solutions and streamline your shipping operations. We're here to help you focus on what you do best: creating unique and personalized products for your customers.