How to launch your e-commerce business

Vietnam's e-commerce landscape is experiencing incredible growth, with revenue projected to reach US$16.42 billion in 2025 alone.¹ This surge in online selling presents a unique opportunity for Vietnamese entrepreneurs to expand their reach beyond the domestic market, and tap into the vast potential of international sales through cross-border e-commerce.

This guide provides a step-by-step roadmap for aspiring entrepreneurs who are looking to launch their own cross-border e-commerce ventures from Vietnam. We'll explore key aspects of building a successful online business, from legal considerations and market research, to utilizing effective marketing strategies and international shipping solutions.

Laying the foundation: Legal and regulatory considerations

Before launching your cross-border e-commerce business, it's crucial to establish a solid legal foundation to ensure compliance and to avoid potential issues down the road. Here are some key considerations:

• Business registration: The registration of your e-commerce business in Vietnam is the first step. This typically involves obtaining a business license, as well as any other necessary permits from the relevant authorities. The specific requirements may vary depending on the nature of your business and the products or services you offer.
• Tax obligations: Understanding your tax obligations is crucial for cross-border e-commerce. This includes Value Added Tax (VAT), import and export duties, and income tax. It's essential to familiarize yourself with the tax laws in both Vietnam and your target markets to ensure compliance and to avoid penalties.
• Consumer protection laws: Protecting consumers is paramount in e-commerce. Vietnamese businesses engaged in cross-border e-commerce must comply with consumer protection laws, meaning those related to product safety, returns, refunds, and more. These laws ensure that consumers are treated fairly and have recourse in case of disputes.
• Data privacy: With cross-border e-commerce, you'll be handling customer information from different countries. It's crucial to adhere to data privacy regulations, such as the General Data Protection Regulation (GDPR) in the EU, to protect customer data and to maintain trust.

Understanding your global customer: Market research and target audience

Venturing into cross-border e-commerce requires a deep understanding of your target audience in different countries. Here are some tips to achieve this:

• Market research: Before launching your cross-border e-commerce venture, conduct thorough market research to identify promising target markets for your products or services. Analyze factors such as demand, consumer behavior, and the economic conditions to determine the viability of different markets.
• Cultural nuances: Recognize that cultural differences play a significant role in consumer preferences and purchasing decisions. Adapt your marketing messages, product offerings, and customer service approach to resonate with the cultural nuances of your target markets. This demonstrates respect and increases the likelihood of success.
• Competition analysis: Analyze the competitive landscape in your target markets to identify potential niches or opportunities for differentiation. Understand your competitors' strengths and weaknesses to develop a unique selling proposition that sets you apart.
• Product selection: Choose products or services that are well-suited for cross-border e-commerce. Consider factors such as demand in your target markets, shipping costs, and any relevant import or export regulations. Selecting the right products is crucial for profitability and customer satisfaction.

Setting up your online shop: Platform selection and optimization

Your online shop is your virtual storefront, and choosing the right platform is crucial for reaching your target audience and facilitating smooth transactions. Consider the following:

• E-commerce platforms: Consider platforms like Shopify, Amazon, Etsy, and eBay, as well as regional giants like Shopee and Lazada. Each platform has its own pros and cons, including fees, reach, target audience, and features. Choose a platform that aligns with your business needs and target markets.
• Website localization: To effectively engage with customers in different countries, localize your website for each target market. This includes translating content into the local language, displaying prices in the local currency, and incorporating culturally appropriate design elements. Website localization demonstrates respect for your customers and enhances their shopping experience.
• Payment gateway integration: Integrate secure and reliable payment gateways that support international transactions and multiple currencies, such as PayPal, Stripe, or 2C2P. This ensures that your customers can securely purchase your products or services with ease, regardless of their location.

Marketing and customer service: Reaching and retaining global customers

Once you've set up your online shop, it's time to attract customers and build a loyal following. Here are some digital marketing strategies to reach international audiences:

• Search Engine Optimization (SEO): Optimize your website and product listings to rank higher on search engine results pages (SERPs) for relevant keywords in your target markets. This will increase your visibility and drive organic traffic to your online shop.
• Social media marketing: Engage with potential customers on social media platforms popular in your target markets, such as Facebook, Instagram, or TikTok. Build a strong social media presence, share engaging content, and provide excellent customer service to cultivate a loyal community and reach the right audience. 
• Content marketing: Create valuable and informative content, such as blog posts, articles, and videos, that cater to the interests and needs of your target audience. This will establish your expertise and build trust with potential customers. 
• Influencer marketing: Collaborate with influencers who have a strong following in your target markets to promote your products or services. This can help you reach a wider audience and build credibility.
• Paid advertising: Utilize paid advertising platforms, such as Google Ads and social media ads, to target specific demographics and interests in your target markets. This can be an effective way to drive traffic and generate leads. 

Shipping and logistics: Delivering your products to the world

Efficient and cost-effective shipping and logistics are the backbone of any successful cross-border e-commerce business. This includes proper packaging and labeling to protect your products, as well as selecting appropriate international shipping options like air freight, sea freight, and express delivery.

Packaging and labeling

Proper packaging and labeling are essential for protecting your products during international shipping and ensuring smooth customs clearance. It’s important to note the following:

• Secure packaging: Use sturdy packaging materials that can withstand the rigors of international shipping to prevent damage and ensure your products arrive in good condition. Consider factors such as the weight and fragility of your products.
• Accurate labeling: Clear and accurate labeling is crucial for customs clearance and efficient delivery. Include all necessary information on your labels, such as sender and recipient addresses, product descriptions, and any required customs declarations.
• Compliance with regulations: Be aware of the specific packaging and labeling regulations in your target markets to ensure compliance and to avoid customs issues.

DHL Express solutions

DHL Express offers comprehensive solutions tailored to the needs of cross-border e-commerce businesses, including:

• Global network and reach: With its extensive global network spanning over 220 countries and territories, DHL Express can deliver your products to customers virtually anywhere in the world. This broad reach ensures that you can access new markets and expand your customer base with confidence.
• Customs expertise: Navigating customs regulations can be complex. DHL Express has the expertise to ensure smooth customs clearances for your shipments, minimizing delays and potential issues. Their knowledge of international shipping regulations helps your products reach their destination efficiently and compliantly.
• Flexible shipping solutions: DHL Express offers a range of solutions to suit different needs and budgets when shipping from Vietnam, whether you require express delivery for urgent orders or more economical options for larger shipments.
• Reliable tracking and delivery: With DHL Express, you can track your shipments in real-time, providing transparency and peace of mind. Their reliable delivery services ensure that your products reach your customers on time and in optimal condition, enhancing customer satisfaction and building trust in your brand.

Go Global: Expand Your E-commerce Business

Launching a successful cross-border e-commerce business from Vietnam requires careful planning, thorough market research, and strategic partnerships. By understanding the legal and regulatory landscape, choosing the right platform, and implementing effective marketing and shipping strategies, you can unlock the vast potential of the global e-commerce market.

Don't let distance be a barrier to your business growth. Create a DHL Express business account today to leverage DHL’s logistics solutions, expertise, and global network to reach customers worldwide and achieve your e-commerce ambitions.