Blooming Internationally: Wild Folk's Botanical Cocktails Take the World Stage

With the $20K winnings provided by DHL, Wild Folk is looking to expand its global reach by enhancing its logistics. "We're aiming to streamline our distribution and marketing efforts in new regions where we don't have a physical presence," says founder Dalia Kohen. “Figuring out how to position our product in unfamiliar markets is crucial. This fund will support everything from business logistics to ensuring our products reach new customers smoothly and efficiently."

As a small business, Wild Folk has faced significant hurdles in their journey toward international expansion. "Financing and funding are major challenges," Kohen explains. "Ensuring a smooth flow of funds while managing stock before it reaches customers is tough. The payment waiting period can be up to 60 days, which adds another layer of complexity."The $10K of business coaching services will help Wild Folk navigate these issues, ensuring they have the resources to manage growth effectively. Dalia is looking to coordinate various logistical aspects, such as border licensing, to ensure shipments make it to their destination. "I have an export plan in place thanks to a trade accelerator program, but piecing it all together is another challenge — the guidance of a business coach helping me out with regional marketing strategies will be invaluable."

For Wild Folk, thinking beyond local markets is essential for growth. "Calgary has been a very supportive community — and community support is vital," says Dalia. "However, there's potential for more growth and more significant impact in larger, international markets, providing an exciting opportunity for us."

As a Grow Your Global campaign winner, Dalia encourages other Canadian small businesses to remain open to support and new opportunities. "It's easy to get bogged down in daily operations," Dalia advises. "Seek out connections and socialize with others who can uplift you. There will always be ups and downs, but staying connected and thinking big can make all the difference."

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