The surge in mobile phone use and Internet adoption in Thailand has catalysed the success of e-commerce platforms. With convenient payment systems and improved logistics services, these platforms have enriched the online shopping experience, solidifying their influence in the lives of Thai consumers. According to the International Trade Administration, Thailand's business-to-consumer (B2C) e-commerce marketplace has been steady since 2017, amounting to US$27.7 billion. Thailand's e-commerce industry is also expected to achieve a compound annual rate (CAR) of 7.7% in 2023.
The global e-commerce industry provides opportunities for Thai businesses to gain access to an international market. However, to succeed in the rapidly expanding digital marketplace, selecting the best e-commerce platform for your small business and partnering with a reliable shipping provider can be the difference between mediocre sales and exponential growth. Consider these steps before you set up your online shopping platform.
Take into account important e-commerce marketplace factors
Before selecting an e-commerce channel for your business, consider the following factors:
1. Ease of use
One of the foremost aspects to consider is the platform's user-friendliness. A straightforward interface will save time, reduce hassle, and improve customer experience.
2. Platform costs
Every e-commerce channel will have associated costs. It's crucial to compare prices, considering the features offered and any hidden fees.
3. Customer support
Having reliable support ensures that issues will be handled promptly. Having an expert to turn to when the unexpected occurs is always beneficial for your business and customers.
4. Integration with other business systems
Ensure your chosen platform integrates seamlessly with your existing systems. This allows for efficient inventory and order management, seamless e-commerce shipping processes, and effective customer relationship management.
5. Scalability
As your business grows, your platform should too. Selecting an e-commerce platform that can handle increased traffic and sales without causing hiccups is essential.
Understand your business's unique requirements
Evaluate your internal business needs, such as:
1. Inventory size
Whether you have a catalogue of 50 products or 5,000 will influence your choice. Some platforms are better suited for larger inventories, while others are designed for boutique selections.
2. Projected growth
Consider where you see your business in the next 5 to 10 years. If you envision rapid expansion, you'll need a platform that can scale quickly without hitches.
3. Preferred payment gateways
Not all platforms support every payment method. Ensure that your preferred payment gateways, especially suited for an international audience, are well-integrated.
4. Target demographic
If your primary audience is local, you might lean towards a platform popular in Thailand. On the other hand, if you're targeting a global audience, international platforms with a broader reach might be more appropriate.
Research online shopping platform features
Once you have a clear understanding of your needs, explore e-commerce platform-specific features. Some examples include:
1. User experience
A platform should offer an intuitive user interface for the merchant and the consumer. This ensures smooth business operations and a pleasant shopping experience for customers.
2. SEO capabilities
Appearing at the top of search engine results is critical in today's digital age. Platforms that offer advanced SEO tools can provide a significant advantage.
3. Customisation
Your brand is unique, and your online store should reflect that. E-commerce platforms offering higher customisation let you align the online experience with your brand's identity.
4. Mobile optimisation
With the rise of mobile shopping, choosing an online shopping platform that looks and functions flawlessly on smartphones and tablets is essential.
