Thailand's coffee culture is steeped in rich traditions and growing trends, a juxtaposition of old and new that makes this nation unique. Known for its Robusta beans, Thailand is now making a name for itself in the Arabica market as well. This shift is reflected in vibrant coffee fests flourishing across the country, especially in areas like Bangkok, Chiang Mai, and Pai.
More recently, Thailand has also emerged as a hotbed for coffee farming, — Robusta in South Thailand and Arabica in the North and Northeast — offering a range of superior coffee products that delight local and international consumers alike.
According to data from the Observatory of Economic Complexity (OEC), Thailand exported US$4.66 million worth of coffee in 2021, with top destinations including Japan (US$855,000), the United States (US$546,000), Cambodia (US$466,000), Canada (US$373,000), and the Netherlands (US$303,000). The fastest-growing export markets for Thai coffee include Japan (US$180,000), China (US$166,000), and the Netherlands (US$142,000).
So, how can Thai coffee suppliers leverage this growing interest and navigate the world of coffee exports? In this piece, we provide practical insights into exporting Thai coffee products overseas, making the task as smooth as pouring a freshly brewed cup of coffee.
A taste of Thai coffee products
Thailand's coffee offering goes beyond just roasted beans. There's an array of products that appeal to diverse tastes around the globe.
- Roasted beans: Doi Chaang, Chiang Rai, and Chiang Mai coffee are just a couple of examples of Thailand's aromatic roasted beans that global coffee enthusiasts crave. Roasted in Thailand, these beans preserve the unique flavours that set Thai coffee apart.
- Cold brew: Thai cold brew coffee, often made with Arabica beans locally grown in Thailand’s best plantations, has gained popularity for its smooth taste and lower acidity, providing a refreshing take on traditional coffee consumption.
- Drip coffee bags: These handy single-serve bags are perfect for coffee lovers on the go. Convenient and mess-free, they offer the experience of freshly brewed coffee without the need for specialised brewing equipment.
Export tips for Thai coffee
When exporting coffee from Thailand, there are several factors to consider to ensure your product reaches its destination in the best condition possible:
Exporting roasted coffee beans from Thailand
The key to exporting roasted beans is preserving the aroma and flavour. After roasting, beans should be allowed to cool before being packed. Beans release carbon dioxide for several hours post-roasting, so they should be packed in bags with one-way valves to allow the gas to escape. To ensure freshness, the beans should be shipped as soon as possible after roasting.
Proper packaging is essential for maintaining the quality of roasted coffee beans. You should opt for high-quality, vacuum-sealed bags with a one-way valve to prevent exposure to oxygen and moisture. The packaging should also be light-proof as exposure to light can degrade the beans.
For larger shipments, beans should be packed into sturdy boxes or crates to protect them during transit. You should also consider investing in shipping insurance, especially for valuable Arabica beans.
Exporting cold brew coffee from Thailand
Cold brew coffee presents unique challenges due to its liquid nature. It requires packaging that can maintain temperature stability during transit. The coffee should be packaged in airtight, sealed bottles or cans to prevent spillage and exposure to air. Consider the use of insulated shipping containers and ice packs to maintain a consistent temperature during transit.
Labelling is critical when exporting cold brew coffee internationally. Labels should clearly state that the product is a beverage, its ingredients, and its country of origin. Depending on the destination country, additional information such as nutritional facts and best-before dates might be required.
Exporting drip coffee bags from Thailand
Drip coffee bags, while lightweight and compact, still need to be handled with care during export. The bags should be securely sealed to prevent exposure to air and moisture, which can degrade the coffee.
Pack these coffee bags in sturdy, protective boxes that can withstand the rigours of overseas shipping. The containers should be clearly labelled with the contents, weight, and destination address. Depending on the size of the shipment, you might want to use pallets for easier handling and transportation.
International documentation is a crucial aspect of the export process, regardless of the product. Ensure you have accurate and complete paperwork, including commercial invoices, packing lists, and export licenses if required. A trusted shipping partner like DHL Express can help streamline this process, reducing the chance of customs delays or issues.
Also, consider the tastes and preferences of the target market. For example, if you're wondering how to export coffee to Europe, research the coffee culture and preferences in the specific countries you plan to export to. This knowledge will allow you to tailor your product offering and marketing strategy to meet the unique demands of each market.
Remember, every coffee product has its unique shipping requirements. Taking the time to understand these requirements will help ensure your product arrives at its destination in optimal condition, ready to delight coffee lovers around the globe.
