As U.S. small and medium-sized enterprises (SMEs) enter 2025, they face a landscape shaped by uncertainties that could significantly impact their strategies and operations. From regulatory and policy shifts to global market volatility, business leaders are keeping a close eye on expected changes in 2025 and navigating a complex environment.
To understand the top challenges, priorities, and opportunities for SMEs in 2025, DHL Express surveyed hundreds of U.S. SMEs nationwide. The findings offer actionable insights that business leaders should consider as they prepare for the year ahead:
Strong Optimism for 2025, But SMEs Remain Cautious
A substantial majority of businesses expect positive growth in 2025, with 67% anticipating better performance compared to 2024. Only 6% foresee a decline in performance compared to 2024. This optimistic outlook reflects confidence in market conditions, though businesses are still cautious about external factors that could disrupt progress.
The Biggest Challenges: Regulatory and Global Volatility
Uncertainty surrounding regulatory and policy changes, along with global market volatility, are seen as the most significant hurdles for businesses in 2025, with both issues cited as top challenges by 36% of respondents. This highlights a critical area of focus for business leaders in the year ahead, as these issues could influence strategic planning, growth and stability for the year ahead.
Expanding Into New Markets is the Top Opportunity
SMEs indicate that the biggest opportunity for growth in 2025 lies in expanding into new markets (40%), followed by economic improvements (31%) and implementing new technologies (14%). This trend points to a continued interest in broadening market reach and exploring untapped regions, even amidst uncertainties in the global market.
Uncertainty Surrounds Regulatory and Policy Impact
While 40% of businesses are still evaluating how regulatory and policy changes will impact their growth, there is a divided outlook on the potential effects. 24% believe regulatory changes could negatively impact growth, while 20% see these changes as having a positive impact. Notably, trade regulations (67%) are considered the most important area of regulatory change for businesses in 2025, signaling the ongoing importance of international trade considerations.
Strategic Adjustments in Response to Policy Changes
In response to regulatory shifts, businesses are preparing for various levels of strategic adjustment. While 30% of SMEs anticipate making minor adjustments to their strategies, 13% are ready to significantly adjust their approach. That said, a considerable portion (38%) of SMEs remain uncertain as they continue evaluating the potential impacts of regulatory changes.
Conclusion
Looking toward 2025, businesses are confident about growth but remain focused on navigating the challenges of regulatory changes and global market volatility. Expanding into new markets is viewed as the most promising opportunity for business growth, while preparing for regulatory shifts and market fluctuations will be essential. Partnering with experienced logistics providers like DHL can help businesses expand into new territories and stay ahead of regulatory challenges, ensuring a successful 2025.
