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2023 Online Shopper Surveys

The countries selected for the 2023 Shopper Survey reports are all important players in the growth of e-commerce worldwide. These are some of the most mature or rapidly advancing online shopping economies that e-retailers should have in their sights. Read on to see who took part in the Global & European surveys.

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Discover how the world shops online to help build your cross-border business

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IN-DEPTH SURVEY-BASED REPORTS INTO BOTH THE EUROPEAN AND GLOBAL MARKETS

Over 11,500 shoppers in 23 key e-commerce countries worldwide surveyed.

DHL eCommerce commissioned a study into the shopping habits of online customers. The responses have been compiled into two vital reports: an international viewpoint from six global regions, and a deep-dive into the European e-commerce marketplace. With insights on how shoppers think, behave and buy, valuable studies provide practical information to help you build your cross-border sales.

FIND OUT…

WHO

ARE THE BIGGEST CROSS-BORDER SHOPPERS - AND WHAT ARE THEY BUYING?

WHAT

DELIVERY LOCATION OFFERINGS WOULD INCREASE YOUR EUROPEAN & GLOBAL SALES?

WHERE

IN THE WORLD DO 1 IN 4 RESPONDENTS SHOP ONLINE EVERY DAY?

WHY

HIGH DELIVERY COSTS AND PAYING FOR RETURNS IS A BIG TURN OFF WHEN SHOPPING CROSS-BORDERS.

HOW

CAN YOU TAKE THIS INSIGHT TO HELP BENEFIT YOUR E-COMMERCE BUSINESS?


DOWNLOAD YOUR FREE REPORTS TODAY

Both reports are packed with the latest information on e-commerce shoppers’ habits and they’re yours for FREE…


VIEW COUNTRY GUIDES

Every country is different and that is as true for e-commerce as it is for food, culture and language. So, if you’re thinking of selling cross-border, our country guides will help you get started in the most efficient way. Learn more about individual countries and their shopping habits and find specific stats on how online shoppers are buying in a country you want to expand into.

Discover our entire series of 2024 reports

To help you understand what consumers want from online retailers, we’ve created a series of reports. Each report provides you with valuable insights into how shoppers across the globe browse and buy online – and what matters most to them when they do.

2024 e-commerce trends report

2024 E-Commerce Trends Report

Discover what’s important to online shoppers and why they really abandon their baskets.

Purchasing and Behaviour Report Logo

2024 Purchasing Behavior Report

We reveal what’s driving shoppers to spend and subscribe online and what they buy most often.

Delivery and Returns Report logo

2024 Delivery and Returns Report

Find out the secrets to creating a seamless delivery and returns experience.

Cross-Border Buying Report logo

2024 Cross-Border Buying Report

We uncover why online shoppers buy from other countries and how you can sell to them.

Country reports

2024 Country Guides

We also bring you detailed and in-depth insight into specific markets. If you’re interest in expanding into new markets, or want to know more about your current market then read our series of 2024 Country Reports to help you sell to new customers across the globe.