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Why do online shoppers really abandon their baskets?

Uncover what makes today’s online shoppers click ‘buy now’ to help grow your e-commerce sales. 

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Read the E-commerce Trends Report

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We’ve surveyed 12,000 shoppers across 24 countries to provide you with valuable insight into what’s important to online shoppers.

In this report, we explore how the world is browsing and buying online – from the improvements online shoppers are looking for, the rise of social e-commerce and online marketplaces, and why shoppers abandon their baskets. 

Did you know?

77%

of social media shoppers say it’s important to know who the delivery provider is before purchasing.

61%

will abandon their basket if not offered their preferred payment method.

35%

of online shoppers under 45 use voice search to make a purchase. 

Discover valuable insights that can help you create a great online experience

What could be frustrating your customers when shopping online?

If customers are frustrated by the online shopping experience, you risk losing potential sales. For example, in Spain, France and the UK, paying for returns is a particular frustration for online shoppers. Discover what frustrates global shoppers the most to help you improve the online shopping experience. 

Should you be selling via marketplaces?

97% of shoppers across the globe are shopping via online marketplaces. Discover in which countries the most popular global marketplaces are seeing the highest use – helping you realize where you can reach more consumers. 

Could limited delivery options be impacting your sales?

All online shoppers look forward to the moment their order is delivered. But the delivery options you offer could be having more of an impact on your sales than you realize – 48% of shoppers say they frequently abandon their baskets due to delivery options.

Discover our entire series of 2024 reports

To help you understand what consumers want from online retailers, we’ve created a series of reports. Each report provides you with valuable insights into how shoppers across the globe browse and buy online – and what matters most to them when they do.

2024 e-commerce trends report

2024 Beyond The Basket Report

What’s really influencing the buying decisions of social, sustainable and cross-border shoppers across the globe?

Purchasing and Behaviour Report Logo

2024 Purchasing Behavior Report

We reveal what’s driving shoppers to spend and subscribe online and what they buy most often.

Delivery and Returns Report logo

2024 Delivery and Returns Report

Find out the secrets to creating a seamless delivery and returns experience.

Cross-Border Buying Report logo

2024 Cross-Border Buying Report

We uncover why online shoppers buy from other countries and how you can sell to them.

Country reports

2024 Country Guides

We also bring you detailed and in-depth insight into specific markets. If you’re interest in expanding into new markets, or want to know more about your current market then read our series of 2024 Country Reports to help you sell to new customers across the globe.

Explore The Series