Yellow meets green: How DHL’s Parcel Connect service ensures fast, last mile, green delivery for RevolutionRace

It’s an impressive growth story – particularly as many new businesses find expanding cross-border can be a real challenge with the complexity of dealing with different carriers, restrictions and markets. Yet, by partnering with DHL Cross-Border Solutions and using the Parcel Connect service, RevolutionRace has benefited from the logistics leader’s unrivalled international shipping expertise.

When it comes to brand authenticity, RevolutionRace, with the motto “Nature is our playground”, has set the bar high. It was founded in 2014 by two adventure-loving Swedes who dreamt up the idea for an outdoor apparel brand during a hike to none other than Everest base camp. The business was initially run out of a garage; today it ships to customers across the world.

RevolutionRace are born and raised in e-commerce – they talk us through how a website shows your brands personality and although you may be based in one country it’s important to present your website in different languages and currencies to feel local to consumers in other countries. RevolutionRace are also committed to sustainability. Just as impressive as RevolutionRace’s cross-border growth is the lessons the brand has set in balancing growth with their environmental responsibility.

So committed is RevolutionRace to its eco principles, it has a dedicated Sustainability Manager, Stephanie Andersson, to ensure it stays on track with its environmental targets, even as it expands. "By integrating sustainability into our core values and operations, we’ve experienced rapid growth while ensuring responsible business practices remains a top priority. Sustainable practices are not just beneficial for the environment, but also crucial for long-term success and resilience in a rapidly changing world. Moving forward, our dedication to sustainability remains unwavering. We recognize that the journey is ongoing and requires constant adaptation and improvement. Therefore, we are committed to continually evolving our practices, and seeking out new opportunities to inspire positive change within the industry. Meanwhile, we maintain our focus on delivering high-quality products that our customers love, use often, and can cherish for a long time.”

As Stephanie has highlighted – it’s important that RevolutionRace partner with green but fast last-mile delivery providers that meet the brands ethical code of conduct. To that end DHL and the parcel connect service has been integral to ensuring a fast but green last mile delivery.

“We’ve partnered with DHL for over 7 years,” says fulfillment manager, Carl-Johan Malm. “They share our commitment to sustainability and ethics, so it’s a natural fit. DHL’s logistics expertise and global network have enabled our international expansion. They help minimize emissions through carbon neutral shipping and by optimizing delivery routes. Together we’re always exploring new ways to reduce environmental impact – from alternative fuel vehicles to sustainable packaging options. It’s a collaborative relationship that we value greatly.”

Within e-commerce the delivery is the part the customer remembers the most. And this is where the DHL Parcel Connect service is perfectly set up to ensure a first-rate experience for all RevolutionRace customers. Its European infrastructure has integrated domestic carriers – each outstanding in their own country – to create a service with the flexibility to meet the varying expectations of customers. One market may have a preference for doorstep delivery, for example; another for delivery to a service point. With Parcel Connect, one thing remains consistent: world class reliability.

“It doesn't matter if the package is sent from Sweden or Germany, the customer promise remains the same!”, Carl-Johan explains.

Just as RevolutionRace has set a stellar example in sustainability, the brand’s leveraging of community for growth is another strategy e-commerce businesses should follow closely. The brand often asks customers what they want it to make and reads all reviews – which to date number over 500,000 – on its website. This feedback informs what products the business develops.

As for future plans, expect to see RevolutionRace continue to expand to new markets across the world with the support of their like-minded partners, such as us at DHL. “It is our mission to make the outdoors accessible for all by offering our customers durable and multifunctional products at an unmatched value for their adventures in nature.” says Hanna. “Building a successful business that makes a positive difference in the world – that’s what gets us out of bed in the morning.”