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How to send parcels

5 step guide to overseas and cross-border shipping

Whether you are selling on your own e-commerce site, via a marketplace or a social platform; expanding your business internationally is an exciting time. This guide contains everything you need to know about sending a parcel internationally with DHL eCommerce.


The steps we’ll cover in this guide:


Read this guide if you are:

Selling an item online and need to send it to your buyer in another country?

Re-entering the cross-border market?

Thinking about expanding your business to customers overseas?


How do I expand my business internationally?

Research. Want to know what shoppers in other countries are buying from abroad? And why they might abandon their baskets? Read our series of Online Shopper Trend Reports to discover how your business can attract and retain customers across the globe whilst creating a seamless delivery and returns experience.

2024 Country Reports

2024 Country Reports

Get detailed and in-dept insight into 19 specific global markets to support your international expansion.

2024 e-commerce trends report

2024 Beyond The Basket Report

Discover what’s really influencing the buying decisions of social, sustainable and cross-border shoppers

Cross-Border Buying Report logo

2024 Cross-Border Buying Report

We uncover why online shoppers buy from other countries and how you can sell to them.

Delivery and Returns Report logo

2024 Delivery and Returns Report

Find out the secrets to creating a seamless delivery and returns experience.

Purchasing and Behaviour Report Logo

2024 Purchasing Behavior Report

We reveal what’s driving shoppers to spend and subscribe online and what they buy most often.

2024 e-commerce trends report

2024 E-Commerce Trends Report

Discover what’s important to online shoppers and why they really abandon their baskets.

Once you’ve identified the most lucrative international markets for you to expand your business into, it’s time to get your e-commerce store ready for global shoppers. This includes getting your international parcel delivery costs and any customs or duties fees you or your customers may need to pay when your shipments arrive at their destination country before being delivered to your end customer…


Get your e-commerce store ready for global shoppers

When selling to shoppers in other countries they will likely want to see your store in their local language and have delivery and payment options that suit them. Shoppers in different countries have different wants and needs from their online retailers. Here’s a few highlights from our 2024 Online Shopper Trends Reports…

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The top 3 frustrations for online shoppers have nothing to do with your online store or product and everything to do with delivery and returns.
When you’ve worked hard to get customers to your store to secure that sale, shoppers are most influenced by your delivery and returns offering—get this right, and you’ve got the sale.

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Reviews matter
when deciding whether or not to click buy now – 91% of shoppers check customer reviews before making a purchase.

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The rise of social commerce and which platform to sell on?
Some countries have a greater affinity to purchase on some social channels more than others - 1 in 2 shoppers have purchased from a social media platform – in some countries its as many as 9 in 10.

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Marketplaces are a great way to test the waters if you’re not quite ready to offer your online experience in local languages and currencies - 97% of global shoppers have made a purchase from a marketplace.

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Payment methods matter with buy now pay later options being particularly popular with European shoppers - 61% of shoppers will abandon their basket if not offered their preferred payment method.

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Clear cart communication
can turn a browser into a buyer – be upfront about all delivery and customs fees (if applicable) on all potential purchases -  30% will abandon if they see unexpected costs at the checkout.

*Data taken from our DHL eCommerce series of 2024 Online Shopper Trends Reports


Sending parcels internationally – a bite-size FAQ

All you need to know to avoid ‘’cust-dooms’’ with international shipping

Now you’re ready to expand internationally and get sales from shoppers in other countries it's essential to get your shipping strategy right. Mastering customs procedures is key to providing a seamless experience for your new customers and building a strong international reputation. To help you, we've compiled a bite-sized FAQ that addresses the most common questions about international shipping and customs:

    • Customs controls what goes in and out of any given country. Most countries have similar customs requirements, so the rules are often the same, but some countries and regions can vary considerably.
    • Customs declarations are essential for international parcel delivery, detailing the nature and value of the goods so that the customs authorities can determine that the correct import taxes are paid in the destination country and that the goods can legitimately enter or leave the country.
  • Customs officials assess duties and taxes, otherwise known as customs fees, based on information provided on the customs ‘’paperwork’’ (either physically attached to your parcels or provided electronically at the time of booking your parcel delivery with your carrier).

    • Duty is a tax on goods - imposed on imports and exports of goods.
    • Tax is an import VAT - is an in-country tax paid when receiving goods from abroad

    Duties and taxes are imposed by countries to generate revenue, protect local industries against foreign competition, or both. The duties and taxes are usually paid before the goods are released from customs and are calculated depending on:

    • Gift or sale - For e-commerce business the reason for sending a parcel internationally will likely always be ‘’sale’’.
    • Product type – Customs authorities want to know what is being sent to your customer so detailing what is it, what is it made from and what is it used for all goes towards how much import tax is paid.
    • Destination country – how much import VAT is paid each final destination country will have
    • Incoterms – specify who is responsible for paying for and managing the shipment, insurance, documentation, customs clearance, and other logistical activities – the shipper or the buyer?
    • Vale of the item + cost to send the parcel – the import tax paid also considers the value of the items being received in the destination country as well as the cost the buyer or the shipper has paid for the parcel delivery and any parcel delivery cover/insurance.
    • Origin Country (where was the good manufactured – not sold)

    If you are an eCommerce business selling into Europe with a typical basket value of less than €150, then you can register for IOSS. It will provide your customers with greater transparency regarding import taxes during the checkout process, while enabling you to experience faster clearance and transit times. Read more about IOSS (Import One Stop Shop) here.

  • Incoterms specify who is responsible for paying for and managing the shipment, insurance, documentation, customs clearance, and other logistical activities. Will it be you as the seller or will your buyer be responsible? Whilst there are eleven types of incoterms terms available, the most common for e-commerce businesses are:

    • Delivered Duty Paid (DDP)
      Under the DDP incoterm rules, the seller is responsible for all costs for delivering the goods to the named destination. The seller must pay both export and import formalities, fees, duties, and taxes.
    • Delivered Duty Unpaid/Delivered at Place (DDU/DAP)
      Under DAP incoterm rules, the recipient of the parcel pays any applicable import fees, duties and taxes. The seller pays all freight charges. The recipient is sent a payment link to make duties and taxes payments or maybe contacted via phone for payment.

    There are seven Incoterms for all modes of transport, plus another 4 which only apply to sea and inland waterway transport. For a detailed explanation of all Incoterms, refer to the International Chamber of Commerce.

    • Shipper/Exporter and Receiver/Importer information: indicate the full name, full address (street, number, city, country, postal code) and contact details (phone number and email).
    • Identification Number: if applicable, please indicate the Identification Number of the Shipper/Receiver, for example: VAT/GST Number and EORI Number.
    • IOSS number: If selling goods to customers in the EU Import One Stop Shop is an online VAT registration scheme that simplifies the payment of VAT on goods sold to customers in the EU valued at  €150 or less.
    • Goods Descriptions: line-item descriptions of the commodities (using detailed, precise, and plain language).
    • Harmonised System (HS) Codes and Country of Origin: line-item HS Codes - also known as tariff or commodity codes - and the country of origin (typically the country in which the goods have been produced or manufactured).
    • Values and Currency: line-item value of the goods, and additional breakdown of the applicable cost elements (e.g., insurance, freight, packaging, etc.), with the currency in which the transaction occurred
    • Weight/Unit and Quantity: indicate the gross/net weight, unit (e.g., KG) and quantity (e.g., 2 items) on line item level.
    • Incoterms: DDP or DAP/DDU? (or other applicable incoterm, depending on your method of shipping).
    • Proof of Origin Statement: if applicable, include the Proof of Origin Statement on the invoice to qualify for preferential customs duty rates (also known as ‘Statement on Origin’, ‘Country of Origin Statement’, etc.)
    • Reason for Export: e.g. Sale, gift, repair, return ect.
    • Other Requirements: it is essential that you verify with your parcel delivery provider if any other requirements are applicable for your goods in the final destination country.
  • This will result in delays in your delivery, additional costs could be imposed or in some cases parcels are destroyed by in-country customs officials so accurate information is vital.

  • Customs inspections can occur for various reasons, including random checks or suspicion of non-compliance. The best way to ensure your goods are cleared quickly is to check all documentation is complete and accurate and that the packaging used is secure and clear. Be ready to respond to any queries from the Customs authorities promptly and to settle any outstanding duties and taxes.

  • When sending to a residential address some countries require you to supply the receiver’s personal, in-country, ID number to clear customs. The naming of this personal ID also varies by country.

    Sending to a residential address within Europe: This is only applicable for shipments with a value of 150 or more.

    • Cyprus – National ID number
    • Estonia - Isikukood (Estonian ID)
    • Finland - Social Security number
    • Portugal - TAX ID / Personal ID
    • Slovakia - Tax ID
    • Slovenia - Personal No.
    • Spain - Tax ID

    Sending to a residential address, outside of Europe:

    This is applicable for all shipments regardless of the parcel value

    • Chile – Tax ID number
    • Brazil – CPF number
    • Argentina – Tax ID number
    • South Africa – Tax ID number
    • Saudi Arabia – Tax ID number
    • South Korea – TIN (Tax ID number)
    • Indonesia – Tax ID number
    • China – Tax ID
    • Taiwan – Tax ID
    • Austria: 20% 
    • Belgium: 21% 
    • Bulgaria: 20% 
    • Croatia: 25% 
    • Cyprus: 19% 
    • Czech: 21% 
    • Denmark: 25% 
    • Estonia: 20% 
    • Finland: 24% 
    • France: 20% 
    • Germany: 19% 
    • Greece: 24% 
    • Hungary: 27% 
    • Ireland: 23%
    • Italy: 22%
    • Latvia: 21% 
    • Lithuania: 21% 
    • Luxembourg: 17% 
    • Malta: 18% 
    • Netherlands: 21% 
    • Norway: 25% 
    • Poland: 23% 
    • Portugal: 23% 
    • Romania: 19% 
    • Slovakia: 20% 
    • Slovenia: 22% 
    • Spain: 21%

How to package your parcels for international parcel delivery

Your parcels will be handled at many stages throughout its journey and may pass through fully automated sorters and conveyor systems so it’s important you package your parcels correctly to avoid any damages during transit.

As the sender, it’s your responsibility to make sure your parcels are addressed and labelled correctly, adequately packaged inside and out and that the items being shipped are not prohibited or restricted.

  • Make sure you use a solid box or thick bag, designed to fit the size of your product neatly.
  • Think about shock absorption – will the package move around in the box? If so, this could increase the chance of damage.
  • Can the customer easily re-use the package to make a return? You don’t have to use purpose-made shipping boxes, but it can help save time and money in the long run.
  • Use your packaging as a marketing tool – include marketing materials or promotions in the box, and think about adding branding to the exterior of the packaging.
  • Choose green packaging alternatives. It’s good for the environment, and customers appreciate it.

Read our 2024 Online Purchasing Behavior Report to find out if global shoppers are willing to pay more for sustainable packaging. The results may surprise you.


Ship with a globally trusted international courier service

Although you may only be sending a few items to begin with, think about how your international sales could grow and consider partnering with a specialist e-commerce logistics provider like DHL eCommerce that enables you to scale up cost-effectively as your volumes increase.

DHL eCommerce simplifies cross-border delivery with intuitive online services, automated solutions, and a global network you can rely on. We'll help you calculate shipping costs, manage customs documentation, and choose the best delivery options for your needs through a range of affordable, reliable, and sustainable international parcel delivery solutions to get your products to customers worldwide.

Don’t just take our word for it. Read real-world case studies from DHL eCommerce customers.