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How to send parcels

5 step guide to overseas and cross-border shipping

Whether you are selling on your own e-commerce site, via a marketplace or a social platform; expanding your business internationally is an exciting time. This guide contains everything you need to know about sending a parcel internationally with DHL eCommerce.


The steps we’ll cover in this guide:


Read this guide if you are:

Selling an item online and need to send it to your buyer in another country?

Re-entering the cross-border market?

Thinking about expanding your business to customers overseas?


How do I expand my business internationally?

Research. Want to know what shoppers in other countries are buying from abroad? And why they might abandon their baskets? Read our series of Online Shopper Trend Reports to discover how your business can attract and retain customers across the globe whilst creating a seamless delivery and returns experience.

Once you’ve identified the most lucrative international markets for you to expand your business into, it’s time to get your e-commerce store ready for global shoppers. This includes getting your international parcel delivery costs and any customs or duties fees you or your customers may need to pay when your shipments arrive at their destination country before being delivered to your end customer…


Get your e-commerce store ready for global shoppers

When selling to shoppers in other countries they will likely want to see your store in their local language and have delivery and payment options that suit them. Shoppers in different countries have different wants and needs from their online retailers. Here’s a few highlights from our 2024 Online Shopper Trends Reports…


The top 3 frustrations for online shoppers have nothing to do with your online store or product and everything to do with delivery and returns.
When you’ve worked hard to get customers to your store to secure that sale, shoppers are most influenced by your delivery and returns offering—get this right, and you’ve got the sale.

 



Reviews matter
when deciding whether or not to click buy now – 91% of shoppers check customer reviews before making a purchase.



The rise of social commerce and which platform to sell on?
Some countries have a greater affinity to purchase on some social channels more than others - 1 in 2 shoppers have purchased from a social media platform – in some countries its as many as 9 in 10.

 

Marketplaces are a great way to test the waters if you’re not quite ready to offer your online experience in local languages and currencies - 97% of global shoppers have made a purchase from a marketplace.

 

Payment methods matter with buy now pay later options being particularly popular with European shoppers - 61% of shoppers will abandon their basket if not offered their preferred payment method.

 


Clear cart communication
can turn a browser into a buyer – be upfront about all delivery and customs fees (if applicable) on all potential purchases -  30% will abandon if they see unexpected costs at the checkout.

*Data taken from our DHL eCommerce series of 2024 Online Shopper Trends Reports


Sending parcels internationally – a bite-size FAQ

All you need to know to avoid ‘’cust-dooms’’ with international shipping

Now you’re ready to expand internationally and get sales from shoppers in other countries it's essential to get your shipping strategy right. Mastering customs procedures is key to providing a seamless experience for your new customers and building a strong international reputation. To help you, we've compiled a bite-sized FAQ that addresses the most common questions about international shipping and customs:


How to package your parcels for international parcel delivery

Your parcels will be handled at many stages throughout its journey and may pass through fully automated sorters and conveyor systems so it’s important you package your parcels correctly to avoid any damages during transit.

As the sender, it’s your responsibility to make sure your parcels are addressed and labelled correctly, adequately packaged inside and out and that the items being shipped are not prohibited or restricted.

  • Make sure you use a solid box or thick bag, designed to fit the size of your product neatly.
  • Think about shock absorption – will the package move around in the box? If so, this could increase the chance of damage.
  • Can the customer easily re-use the package to make a return? You don’t have to use purpose-made shipping boxes, but it can help save time and money in the long run.
  • Use your packaging as a marketing tool – include marketing materials or promotions in the box, and think about adding branding to the exterior of the packaging.
  • Choose green packaging alternatives. It’s good for the environment, and customers appreciate it.

Read our 2024 Online Purchasing Behavior Report to find out if global shoppers are willing to pay more for sustainable packaging. The results may surprise you.


Ship with a globally trusted international courier service

Although you may only be sending a few items to begin with, think about how your international sales could grow and consider partnering with a specialist e-commerce logistics provider like DHL eCommerce that enables you to scale up cost-effectively as your volumes increase.

DHL eCommerce simplifies cross-border delivery with intuitive online services, automated solutions, and a global network you can rely on. We'll help you calculate shipping costs, manage customs documentation, and choose the best delivery options for your needs through a range of affordable, reliable, and sustainable international parcel delivery solutions to get your products to customers worldwide.


Get even more useful insights and advice about e-commerce logistics and international parcel delivery

Don’t just take our word for it. Read real-world case studies from DHL eCommerce customers.