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DHL eCommerce
GLOBAL ONLINE SHOPPER SURVEY

Every part of the world has a distinct attitude to shopping online, across borders. For e-commerce businesses with an international outlook, the good news is that 55% of the world’s shoppers are happy to buy cross-border. Find out what’s driving shoppers in 23 global markets to buy online from other countries.

Read or Download the Global Shopper Survey

Discover how the world shops online to help build your cross-border business

Read or Download the FREE Report

Understanding online shoppers - and what makes them click!

For e-commerce businesses looking to grow in new markets, these are the insights that put success in your grasp.

Domestic and cross-border online shopping is accelerating across the world, fast! As it grows, new trends are emerging, and expectations are changing. From the evolution of social media shopping to a demand for more rapid delivery times, your customers are pushing for better…

FIND OUT...

WHO

BUYS THE MOST FROM SOCIAL PLATFORMS AND WHO USES THEM FOR INSPIRATION?

WHERE

IN THE WORLD DO MANY SHOPPERS PREFER TO PAY CASH ON DELIVERY?

WHAT

IS THE BIGGEST REASON FOR CART ABANDONMENT ACROSS THE WORLD?

WHY

COULD MARKETPLACES BE A GOOD WAY FOR E-TAILERS TO ‘TEST THE WATERS’ BEFORE EXPANDING INTO GLOBAL TERRITORIES?

HOW

IMPORTANT IS SUSTAINABLE DELIVERY TO GLOBAL SHOPPERS IN 2023?



VIEW COUNTRY GUIDES

Every country is different and that is as true for e-commerce as it is for food, culture and language. So, if you’re thinking of selling cross-border, our country guides will help you get started in the most efficient way. Learn more about individual countries and their shopping habits and find specific stats on how online shoppers are buying in a country you want to expand into.

Discover our entire series of 2024 reports

To help you understand what consumers want from online retailers, we’ve created a series of reports. Each report provides you with valuable insights into how shoppers across the globe browse and buy online – and what matters most to them when they do.

2024 e-commerce trends report

2024 E-Commerce Trends Report

Discover what’s important to online shoppers and why they really abandon their baskets.

Purchasing and Behaviour Report Logo

2024 Purchasing Behavior Report

We reveal what’s driving shoppers to spend and subscribe online and what they buy most often.

Delivery and Returns Report logo

2024 Delivery and Returns Report

Find out the secrets to creating a seamless delivery and returns experience.

Cross-Border Buying Report logo

2024 Cross-Border Buying Report

We uncover why online shoppers buy from other countries and how you can sell to them.

Country reports

2024 Country Guides

We also bring you detailed and in-depth insight into specific markets. If you’re interest in expanding into new markets, or want to know more about your current market then read our series of 2024 Country Reports to help you sell to new customers across the globe.