Navigation and Content

EXPORT GUIDES

EXPORT TO ITALY

Although not the most enthusiastic cross-border buyers, Italians are a good indicator of European e-commerce. Supporters of sustainable e-commerce, free returns and home delivery rarely have a higher or lower than average index, making them a good test market for Europe.

What do Italian consumers buy?

  • 59% CLOTHING AND FOOTWEAR
  • 27% ELECTRONIC PRODUCTS
  • 23% SPORTS, LEISURE AND HOBBIES

How do they buy Italian consumers?

41%

MAKE INTERNATIONAL ONLINE PURCHASES

62%

ABANDON THE PURCHASE IF YOU WERE NOT SATISFIED WITH THE DELIVERY OPTIONS OFFERED

75%

SAY SUSTAINABILITY IS IMPORTANT WHEN SHOPPING ONLINE

Download our infographic on Italy e-commerce.

Discover more about the Italian market and increase your selling opportunities:

  • International shopping habits
  • How much do Italian buyers spend
  • Deliveries and Returns
  • Payment Preferences
  • Sustainability

Complete the following form to download the infographic.